Digital Marketer

Recruiter
Bluehat
Location
London
Salary
27500.0000
Posted
19 Mar 2017
Closes
18 Apr 2017
Contract Type
Permanent
Hours
Full Time

You will be responsible for developing and maintaining marketing strategies that increase market presence and generate leads and opportunities. You will have responsibility for developing and executing online marketing campaigns, initiatives and communications. You will work in partnership with Sales to identify, understand and meet customer needs and support the Sales team with their design needs. You will ensure marketing activities maximise potential opportunities and contribute to business growth. The job is full-time and based at the London Bridge office.

Role Responsibilities

Examples of responsibilities include, but are not limited to:

? Daily management and updating of websites, social media platforms and other media, ensuring frequent, timely and positive coverage across all available media to generate business leads

? Manage PPC and SEO campaigns with particular focus on increasing CTR and constantly improving position on Google. Knowledge of Google AdWords and Bing.

? Maximising social media platforms to increase long term followers (Twitter, LinkedIn and Facebook)

? Research, influence and implement an annual marketing plan in conjunction with the sales department and senior management team, to meet agreed company objectives

? Benchmark, report and continually increase the effectiveness of each marketing channel

? Achieve frequent, timely and effective promotion and measure campaign effectiveness

? Produce and manage email marketing activity

? Increase size and quality of CRM database

? Improve quality of digital photo and video stock

? Write strong copy for blog, web and other PR and marketing collateral

Ideally you will have:

? A Chartered Institute of Marketing or IDM Diploma

? Strong, demonstrable experience in online marketing to drive lead generation

? Use HTML/CSS coding skills to help develop/maintain WordPress websites

? The ability to write compelling copy for online presence, email marketing, brochures/ marketing material, case studies and awards entries

? Experience in working with freelance graphics and design resource

? A good understanding of Google analytics

You will be

? A strong communicator with excellent presentation and proven writing skills

? Able to work to targets, work flexibly, adapt quickly, working cross-functionally with Sales

? Analytical and numerate as well as a strong problem solver

? Fun to work with, passionate and committed to delivering real results