Senior Digital Marketing Analyst

Recruiter
Harnham
Location
London
Salary
55000.0000
Posted
19 Mar 2017
Closes
18 Apr 2017
Contract Type
Permanent
Hours
Full Time

Senior Digital Marketing Analyst
London
£55,000 - £70,000

A career-defining chance to join one of the largest consumer electronics brands on the planet at their modern London HQ. You'll be one of a number of fresh faces in the team as they look to enhance their Digital offering. You will be fundamentally responsible for providing customer journey insights to Marketing, CRM and Product to help create a seamless customer journey. Once traffic levels have increased, you will also be responsible for rolling out a testing roadmap to improve conversion rates.

THE ROLE

  • Drive the evolution of this exciting new business area, managing the on-going reporting and insight infrastructure.
  • Create and manage a test and learn program.
  • Become the in-house Web Analytics champion, driving the importance of Web Analytics throughout the business.
  • Deliver clear and actionable recommendations to improve and optimise the customer experience.
  • Identify and implement new processes around MI and eCommerce Optimisation.
  • Manage a top-quality team of Digital Analytics specialists spanning Site, Media, CRM and Social.

YOUR SKILLS AND EXPERIENCE

  • Extensive hands-on experience using Web Analytics tools such as Google Analytics, SiteCatalyst, IBM DA (Coremetrics) etc.
  • A strong track record driving conversion in an eCommerce environment.
  • A/B testing and Multivariate Testing (MVT) experience.
  • Excellent stakeholder management skills, including strong presentation experience.
  • A natural entrepreneurial curiosity and a desire to work autonomously.
  • Line management experience.

SALARY

If successful in your application you will receive a basic salary ranging up to £70,000 + Benefits.

HOW TO APPLY

Please register your interest by sending your CV via the Apply link on this page.

CONTACT

For further details or to enquire about other roles, please contact Dan Lewis at Harnham.

KEY TERMS

IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, TMS, Tag Management, SQL, BigQuery, Product, CRM