Digital Marketing Analyst

Recruiter
Rocking Zebra Milton Keynes
Location
Chippenham
Salary
35000.0000
Posted
19 Mar 2017
Closes
18 Apr 2017
Contract Type
Permanent
Hours
Full Time

Digital Marketing Analyst

Chippenham

£35k plus bens

Rocking Zebra are recruiting for an experienced Digital Marketing Analyst to join a growing team based near Chippenham.

Our client continues to invest in its digital team and having boosted the ranks significantly they are now now looking for a Digital Marketing Analyst to support the Digital team in delivering the digital strategy.

You’ll need a head for numbers, be an expert in Google Analytics and a wiz with excel. The role includes ownership and reporting of marketing data to continually improve digital performance. Interpreting data to identify issues and spot opportunities to boost performance, you will be proactive in making recommendations with the ability to present / visualize data in an engaging way.

More about you: -

Background in digital marketing

Highly analytical with strong attention to detail with an ability to understand, analyse, report on and present/visualise data in an engaging way.

Able to turn strategy into action

Highly organised

Commercially aware

Great team player

A pro-active attitude with the enthusiasm to execute tasks in a timely manner.

Ability to deliver under pressure and to short deadlines, and cope with changing priorities

Proactive attitude

Creative eye with attention to detail

Ability to understand marketing performance data and use it to inform future decisions

Knowledge, skills, experience: -

Degree educated

Experience of working with Business Analytics tools (Google Analytics, Core Metrics, WebTrends, Doubleclick, Live Chat, Session Cam, Tag Manager)

Experience of Visualisation tools

Demonstrable advanced level MS Excel skills

3+ years as a digital marketing professional

Experience of tracking Conversion Rate Optimisation

Experience of using multi-channel competitor monitoring tools.

Confident in influencing people and managing projects.

Strong presentation and interpersonal skills.

Understanding of paid advertising, across PPC, Display, Social Media & email.

  • Desirable

Experience of SQL query writing

Understanding of affiliate networks

Experience in regulated industries

Marketing project management experience

Experience in fast growth organisations

Facebook Insights, Twitter Analytics, YouTube Analytics and Instagram Key Metrics

Responsibilities

Monitoring of key performance indicators and optimisation initiatives to drive visitor and revenue growth.

To provide insight into funnel analysis and user behaviour

MVT and AB testing, including test design, reporting and analysis.

Web analytics design and implementation.

To own digital reporting across all channels.

To interrogate data and optimise online journeys through robust test and learn approach.

To own Google Analytics and other digital reporting tools, ensuring they’re continually audited and tagged correctly.

Build and manage daily, weekly and monthly reports through Google Analytics and other means.

To draw actionable insights which help develop the digital strategy moving forward.

Continually review and refine the sales funnel, highlighting opportunities for improvement.

To ensure all activities are performance monitored and delivered against a financial plan.

To be confident in presenting findings to key stakeholders around the business.

Rocking Zebra want to offer you the best service possible and we urge you to follow up your application with a phone call to discuss why you believe you are a best fit for the role. We will endeavour to respond to your call and application within 3 days however if you have not heard from us in that time you have not been successful for this opportunity. Do not give up keep your eye on our website for other suitable roles.

Good Luck!