JW3 Marketing & Sales Director (FT)
JOB TITLE: Marketing & Sales Director (FT)
LOCATION: NW London (occasional travel may be required)
REPORTING TO: CEO
ANNUAL LEAVE: 20 days plus statutory and Jewish holidays
CLOSING DATE FOR APPLICATIONS: Thursday 13th April 2017
JW3 is a non-profit Jewish Community Centre based in London NW3, open to all, regardless of race, religion, belief, gender, sexuality, ability or age. We opened our doors in October 2013 and currently receive over 200,000 visits each year to our purpose built centre that houses a Cinema, Restaurant, Bar, Café, Nursery, and over a dozen spaces where a year-round programme of over 6,000 activities takes place, including adult education, language classes, theatre, music performances, youth programmes, after-school activities, food & drink workshops and demonstrations, parties, 'big name’ talks and debates, films, family programmes and more. We are a registered charity and a company limited by guarantee.
PURPOSE OF ROLE:
To plan and implement integrated marketing and sales strategies that will maximise ticket sales for JW3’s wide range of year-round events and activities, in order for us to best achieve our mission.
Working with and reporting directly to the CEO, the Director of Marketing & Sales will lead and manage the Marketing & Sales Team to ensure all JW3's sales and marketing efforts…
RESPONSIBILITIES & DUTIES:
The Director of Marketing and Sales is responsible for planning and implementing sales and marketing campaigns, both short and long range, targeted toward existing and new audiences by performing the following duties:
1. Strategy and Planning
2. Management and Delivery of Sales, Marketing and Communications
3. Digital Communications
4. Audience Development and Engagement
5. Development (Fundraising)
6. Management of Staff
7. Financial Management/Budgets
8. Other Responsibilities
•Contribute to the organisation's overall strategy, leadership and management as a member of the Senior Leadership Team (SLT).
•Attend JW3 Trust Board Meetings, and when required, other lay committee meetings.
•Report to the CEO and, when required, the Board and key stakeholders, on marketing, communication and sales strategy, plans and results.
•Work closely with relevant JW3 lay leaders and take the lead driving the Marketing Advisory Group, including attending MAG meetings.
•Undertake any other reasonable duties, commensurate with the level of the post so as to ensure the smooth running of the organisation.
•Attend JW3 events and meetings where required (note: some events and meetings might take place outside of "regular" office hours)
•Carry out other work as reasonably requested by the CEO or COO.
All staff must wholeheartedly buy into JW3’s mission, vision, values and guiding principles. A belief in the importance of inclusivity and working cross-communally, and a commitment to high quality Jewish engagement, arts and culture, and community-building is critical. A sensitivity to Jewish cultural issues is important. Training and support can be provided in order to achieve this.
Essential Skills, Knowledge, Experience
•Significant experience at a senior level of delivering marketing/communications for an organisation or venue offering a wide range of services/activities to a diverse audience.
•An excellent track record of planning and implementing all -round marketing, sales and communications strategies - including digital and print.
•Successful track record of designing, implementing and analysing data-driven marketing campaigns to achieve increased sales.
•Experience of building, developing and maintaining effective relationships with partner organisations and media outlets
•High level of planning and organisation skills to produce strategic and operational plans, and manage multiple projects simultaneously.
•Significant team management experience appropriate to the level of the role, with proven ability to lead, motivate and develop a staff team, build relationships and communicate effectively with team members.
•Experience of email and social media marketing and monitoring tools.
•Experience of PR and media partnerships/ relationships.
•Experience of content management, especially website content management
•Track record of successful management of budgets and proven ability to take the lead responsibility for the financial aspects of project planning.
•Excellent communications skills at all levels - written and verbal.
•Ability to plan and prioritise duties and responsibilities whilst working to tight deadlines.
•High level of IT competency, including demonstrable effective use of Word, Excel, Outlook, and databases at a minimum.
•Ability to work on own initiative and without direction; ability to structure own time, use initiative, prioritise effectively to deliver on key goals set with CEO and Board.
- Relevant experience working within a key marketing/communications role in a successful community, arts or cultural organisation.
- Leadership role in website development within an organisation
- Experience of internal communications strategy development and delivery.
- Experience of using Tessitura as an integral part of a marketing operation.
- Experience of brochure production.
- Experience developing/managing membership schemes.
- Knowledge/experience of the Jewish and local communities within visiting distance of JW3.
We are looking for someone who:
•Has passion, drive, commitment and integrity; and is attentive to detail.
•Is able to work under pressure, with multiple demands and in a changing environment.
•Has a natural ability to network effectively and form positive relationships.
•Has a proactive and flexible approach to work, including a willingness to work in the evenings and at weekends and Bank Holidays when required.
•Educated to degree level. Preference will be given to those with relevant qualifications in areas related to marketing, and with experience of working in the arts, education, community work or the non-profit sector.