Position: E-Marketing Executive
Salary: £20,000 - £25,000
We are currently recruiting for an established financial company based in Cardiff
Due to continued growth, they are looking for an Email Marketing Manager to manage the companies email campaigns. For this they require an experienced email marketing professional.
They are looking for someone who is passionate, committed and willing to work on their own initiative. As the team grows there will also be promotion opportunities available and the opportunity to build a long-lasting career.
- Managing the companies email campaigns and communicating company brands through email marketing.
- Analysis of current email marketing campaigns and making recommendations for improvement.
- Managing trigger email campaigns throughout the customer lifecycle to maximise sales.
- Carrying out segmentation of the database and implementing remarketing strategies.
- A/B Testing on various email campaigns to establish the most effective.
- MVT Testing on email marketing campaigns.
- Tracking and reporting on email campaigns in order to guide improvements.
- Reporting to the MD on sales revenues generated through email marketing campaigns.
- Ensuring all email campaigns comply with current email best practice in the industry
The ideal candidate
- Excellent written communication and copywriting skills.
- Degree educated
- Previous experience as an email marketing executive, ideally within a similar industry.
- You will be extremely analytical and be able to translate complex data into actionable and profitable marketing plans.