Account Director (PR Agency)
This dynamic and forward thinking PR agency have instructed us to recruit for Account Directors.
You role will craft the story for thier clients and strategically direct the campaign approach, managing the Account Managers and other team members to ensure success.
The Account Director will lead in content creation, define the multi-channel approach and tactics needed to deliver really successful and compelling communications that cut through the noise and generate excellent ROI.
It is the Account Directors responsibility to ensure that the agency implement the whole communications arena, by leading and managing the delivery of high quality content, timely client work, realising new business opportunities, sharing best practice and developing high performing teams.
Successful candidates will work across a variety of accounts, dependent on experience, including finance, automotive, health and recruitment.
Agency or in-house experience is crucial for anyone applying to this role.
Key Skills required:
An expert understanding of the communications mix, from traditional, to online, social and paid for.
Understanding the different forms of content, not just in the written form, but also to have a deep awareness in planning creative content, from infographics to video animations.
Ensure sector expertise across your accounts and also a general knowledge of the PR and communications industry.
Demonstrate an understanding of the key skills your team will use on a daily basis (such as forward features, Gorkana, social media platforms and industry trends, etc.)
Ensure a strong understanding of client revenues and budgets.
Keep track of and manage client profitability, tracked against the client plan and initial proposals.
Demonstrate an eye for detail and, more specifically, quality work. Ensure quality standards are being maintained in the team and that this outstanding work is highlighted to clients regularly.
A strategic vision will be key to this role.
You will need to get under the skin of their clients and write/plan their communications strategy accordingly, both for the here and now and on a longer term basis to tell the master narrative.
You will also need to be communicate to all other members of the team in a way that resonates with their skill set and temperament.
Excellent benefits package and working enviroment for the right applicants