Digital Acquisition Manager
Our client are a fast growing digital business.
They are now looking for a Digital Acquisiton Manager to join the team.
This role is primarily responsible for the acquisition and engagement of new customers and will be responsible for planning and managing cross-channel and multi-device campaigns and working within a busy digital marketing team.
Key responsibilities: ?
Responsible for developing the Customer Acquisition plan and strategy in line with business goals and objectives. ?
Building strong in-house relationships with all teams to effectively plan and execute marketing activities throughout the customer acquisition process.
Lead a broad media mix spanning PPC, Social and Display Media acknowledging the increasing complexity of consumer behaviour and the impact that has on each individual channel and evolving therefore the overall methodology for online marketing and acquisition. ?
Contributing to the broader direction and development of the team.
Responsibility for large budgets. ?
Strong focus on KPI’s and driving results. ?
Working closely with media agencies to drive improvements. ?
Continuously tracking and measuring campaign developments. ?
Testing, optimization and providing results.
Skills and experience required: ?
Strong balance of analytics/data and creative/design. ?
Strong knowledge and awareness of online marketing and customer acquisition disciplines. ?
The ideal candidate will possess a sharp mind, strong commercial beliefs and deep analytical abilities with the ability to present data effectively at all levels. ?
Data driven and analytical - will create and manage through an environment of performance indicators and analysis. ?
Result focused with a high degree of commercial awareness to be able to drive the best outcome for the business. ?
Experience with web content strategy, localisation, paid media, owned media, testing and analytics. ?
Strong track record in performance analytics and making data driven decisions to continually optimize and drive the customer acquisition funnel.
Solid business judgement. ?
Hands on experience of PPC + Ad words ?
Agency management experience ?
This role will suit someone who has previously worked in a fast-paced business and can manage change efficiently.
Market leading package for the successful candidate.