Senior Events Marketing Executive

Reed Marketing & Creative
19 Mar 2017
18 Apr 2017
Contract Type
Full Time
Our client is the specialist information group that focuses only on alternative asset classes. These have become essential components of many investors’ allocation strategies globally and they major in private equity, real estate, private debt and infrastructure.
To them, it’s much more than providing content: it’s about delivering information that makes a difference. They publish a portfolio of websites and associated magazines to deliver both breaking news and in-depth analysis that is relevant to their readership in each asset class. 
They now have an exciting vacancy for an ambitious Senior Marketing Executive to help promote their events and report to the Head of Events Marketing.

Your responsibilities will include:
• Creating and managing marketing strategies and campaign plans in EMEA
• Producing a data strategy for each of the designated asset classes
• Monitoring performance of marketing channels to ensure that budgets are allocated most profitably
• Identifying and evaluating potential media partners and implementing mutually beneficial agreements
• Overseeing social strategies
• Ensuring brand consistency in messaging and creative
• Managing event websites, ensuring uniformity with current agenda and speaker lists
• Reporting on revenue performance
• Managing completion of campaign and audience analysis

You will have:
• A degree in a related field
• Proven experience in marketing (preferably events)
• Strong organisational skills with the ability to multi-task and prioritise
• Advanced knowledge of Excel and excellent numeracy
• Experience in campaign planning, implementation and analysis
• Excellent copywriting and proofing skills with an eye for detail
• Strong negotiation skills
• Brand experience preferred
• Experience in database management and data research

Reed Specialist Recruitment Limited is an employment agency and employment business