Media Analyst - Marketing
Job Title: Media Analyst - Marketing
Salary: to £35,000 + benefits package
Our client, a well-known retailer requires an experienced Analyst to join their Customer Insight & Media team within the Digital Marketing function at their offices based in Manchester.
As an Analyst within this team you will:
- Support the media team with insightful, and timely accurate analytics
- Create/Enhance current optimisation models for business digital channels and reporting tools cross media
- Integrate media to internal data to provide media team with additional levers (LTV, Returns, Gross margins, Financial Income, Segments)
- Develop best in class measurement framework in collaboration with the media agency and customer insight team.
- Support planning process by creating future "what-if" scenarios from in-house models (econometrics, attribution)
- A Degree at 2:1 or above in quantitative discipline (e.g. Statistics/ Mathematics/ Economics/ Operational Research / Physics or related field)
- 2+ years’ experience in a similar role within media, marketing or customer insight
- Practical experience of SAS / SQL, and web analytics tools (e.g. Coremetrics, Celebrus or Google Analytics).