Head of Product & Marketing

Reed Marketing & Creative
19 Mar 2017
18 Apr 2017
Contract Type
Full Time
Our client’s heritage spans more than 170 years of investing in communities, people, and the industries they serve. They are a progressive banking institution, endowed with a strong financial structure and visionary management, in addition to a loyal and growing customer and correspondent banking base.

They are always on the lookout for talented individuals to join them. You will be rewarded with an opportunity to learn and grow in an environment that is ambitions and passionate about helping their clients simplify, manage, and maximise their banking needs

You will:
• Lead the marketing efforts for the business in the UK and manage the entire product suite
• Responsible for all product programs including Cash Management, Trade, Treasury and Lending.
• Work on continuous development of product features for the Commercial Banking segment including enhancements into digital for clients in coordination with technology
• Understanding regulatory requirements and marketing practices ensure processes are in place to capture relevant marketing intelligence and competitor knowledge
• Manage product profitability and ensure appropriate risk/return metrics are in place
• Develop and implement product penetration and cross sell initiatives, including sales campaigns and contests
• Identity synergies with the existing suite of products to up sell to the client database and for new customers to bank
• Develop close working partnerships across risk, compliance, legal and other partners
• Work with relevant external agencies for appropriate media awareness and identify opportunities for branding/marketing

You will have:
• Management experience in a SME
• Commercial retail product management experience
• Knowledge and experience in marketing and communication
• Post Graduate qualification – MBA/CA/CFA
• Knowledge of local market and regulations/competitor knowledge/understand regulatory/market practices.
• Experience within financial services or professional services.

Reed Specialist Recruitment Limited is an employment agency and employment business