HEAD OF BRAND & MARKETING: Lighting: London

Recruiter
Whitehead Recruitment Ltd
Location
London (Central)
Posted
22 May 2018
Closes
04 Jun 2018
Contract Type
Permanent
Hours
Full Time

HEAD OF BRAND & MARKETING: Lighting: London

Our client is making beautiful, innovative products that are superior on every level to conventional bulbs.

They need a brand ace, passionate about sustainability, technology and design; someone with a natural flair for marketing and growth hacking. Someone who can build the world’s first premium light bulb brand.

It’s an opportunity for someone with energy, ambition and conscience, looking to make a real difference through their brand building magic. They will consider someone who’s developed a brand in-house for an exciting, scaling consumer product business, OR even someone who’s worked for an agency on multiple branding projects.

THE ROLE:

Your role will be to bring the brand and products to life through story-telling, then communicating them to the world. The role requires you to be aesthetically-tuned, excited by the possibilities and the challenges of photography, video and graphics and managing these assets across social and CRM channels.

As part of a small, energetic and talented team, your expertise will shape their strategy and direct their resources. The role requires dedication, skill and ambition; growing with the business and hand-in-hand with your colleagues, partners and collaborators.

To start with, the role will be a sole charge, reporting into the MD and Creative Director, meaning that it will initially need a very hands-on approach, involved in every part of the look and feel of the brand. Within 4-6 months, they envisage that you’ll hire your first direct report and as the company grows, so will the role and the team around you.

THE DAY-TO-DAY:

CONTENT CREATION

- Commission creative work across a variety of mediums (graphic, photography, video, written, etc.)
- Organise and oversee photo shoots, regularly on tight budgets
- Manage the creation of all marketing materials and content

COMMUNITY BUILDING

- Run all communications channels and social media platforms for both consumers and trade audiences.
- Conceiving and running community growth partnerships and initiatives on social.

BUILDING PARTNERSHIPS

- Organise and run brand & product partnerships that further establish our client as a premium brand, opening up to wider audiences and reinforce their message.

BRAND GUARDIAN

- Ensure a consistent visual and written expression of the brand across all platforms and mediums, both public facing and internal.
- Oversee the look and feel of website

THE IDEAL CANDIDATE:

- A passion for sustainability, design, technology and brand building.
- 5-10 years marketing experience in a branded, growing business (preferably consumer product related) OR working on multiple branding projects within an agency.
- A proven record of leading and delivering coherent and successful brand and marketing plans.
- A hustler; always able to find a solution even when the odds are stacked against you.
- Experience in commissioning creative
- Experience in managing people and agencies - from PRs to photographers to web agencies, and everything in between.
- A creative streak of you own, be it graphical, story-telling, film-making or other.
- A comfort with start-up life (and preferably experience of it). That means energy, initiative, doing what’s required to get the job done, dedication, understanding and a sense of humour.

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