Brand Marketing Executive

Recruiter
NRG PLC
Location
Newcastle upon Tyne
Salary
25000.0000
Posted
18 Mar 2017
Closes
17 Apr 2017
Contract Type
Permanent
Hours
Full Time

The Brand Marketing Executive executes the marketing strategy for the franchise brands, determining the right mix for communications, events, broadcasting, social media,

strictly adhering to agreed timelines and budgets:

  • Understand the business within the divisions and brand potential
  • Develop & nurture positive business relationship with Operations
  • Develop insight into target customer groups
  • Execute quarterly marketing plan for franchise brand(s) within existing Business Plan (new, used, service and fleet)
  • Translate agreed plans and briefs into integrated campaigns, across various channels to optimise marketing spend and impact (gather information and measure impact for post campaign analysis)
  • Responsible for timely execution of Brand Plans, campaigns, digital activity and briefs including budget adherence
  • Act as a point of contact for marketing services, including media buying, POS, website management, social media, PR, events and market research
  • Work very closely with wider marketing team and secure support from designers, copywriter, media buyer and digital team as required
  • Ensure marketing activities are performed to highest standards, conforming to best practice in Health & Safety, employee care and legal management of intellectual property