Senior Product Marketing Executive/Manager

Recruiter
Headliners Group
Location
Bracknell
Salary
35000.0000
Posted
18 Mar 2017
Closes
17 Apr 2017
Contract Type
Permanent
Hours
Full Time

2105 - Senior Product Marketing Executive/Manager - £35-40k, 12 month - Bracknell

Our client is a massive global organisation who, due to promotion, is looking for an experienced Senior Product Marketing Executive/Manager to join one their Industrial Divisions. This position is based in Bracknell. This role is initially for 12 months, starting ASAP.

This role will offer the successful candidate responsibility for the direction and driving the growth one of the biggest and most successful B2B product portfolios in the business.

We are looking for a high performing product marketer to manage this product portfolio including developing and implementing effective marketing plans including New Product Introductions to drive profitable growth and take market share by working closely with external and internal sales, other marketing colleagues, technical service, European and Global Product Management Teams.

Key Job Responsibilities

  • Marketing Planning to drive profitable growth and market share

  • Drive the execution of the marketing plan and define metrics for quantifying ROI

  • New Product Introduction including VOC

  • Key Application Replication

  • Price management / harmonisation

  • Portfolio Mix - trend analysis, margin optimisation and life cycle management

Skills, experience and key capabilities

  • Relevant B2B Product Marketing, and portfolio management experience

  • Degree - preferable

  • Postgraduate Marketing Qualification - preferable

  • Commercially aware, with experience in developing marketing plans within a profit driven environment including promotional activity with emphasis on ROI

  • Ability to build key relationships (internal and external)

  • Excellent verbal and written communication skills

  • Ability to work well in a team and on own initiative

  • Excellent organisational skills and the ability to work to deadlines

  • Strong IT Skills

  • Degree - preferable

  • Postgraduate Marketing Qualification - preferable