SEO Executive

Federation of Master Builders
18 Mar 2017
17 Apr 2017
Contract Type
Full Time


£26,000 - £29,000 Depending on experience
Excellent holiday and pension provision
London based

About the Federation of Master Builders

The Federation of Master Builders is the largest trade association in the UK construction industry representing over 8,000 small and medium sized construction companies in England, Scotland, Wales and Northern Ireland. For more than 75 years, the FMB has championed continuous improvement in the building industry. The FMB is committed to 'build better’, which means building trust with all those who engage in the construction industry. For our members, it means giving them the support they need to promote their businesses and for their clients it’s about reassuring them that by employing Master Builders they will have the right people to deliver the right results.
Job purpose

The main purpose of the role is to grow our website traffic by maximising its organic visibility in search engines. The post holder will research and apply SEO techniques and performance monitoring. They will also be closely involved in the development and implementation of the SEO and content strategies.

Main responsibilities and tasks

  • Manage third party SEO tools including for research, campaign monitoring and competitor insight
  • Gather and upload member profile details to in a search engine-friendly manner
  • Contact and advise members regarding their incoming links to
  • Train and coordinate other staff in gathering and uploading member profiles and managing links
  • Create new content and social media recommendations from keyword research
  • Manage incoming links and filter out spam
  • Follow latest developments within search engines and ensure the FMB is quick to react to emerging opportunities
  • Champion SEO best practice within the FMB, produce SEO guidelines are and ensure they are followed
  • Monitor reputation of FMB brand on public web forums and review sites
  • Contribute to landing page reporting in Google Analytics
  • Use web CMS to create, update and maintain web pages, apply web layout principles
  • Online community and social media management, including online brand monitoring and reporting
  • Some preparation of copy and artwork

Skills and knowledge

  • Strong SEO experience and knowledge
  • Digital marketing
  • Confident and diplomatic manner
  • Experience of website content management systems in laying out documents and web pages professionally
    Knowledge of HTML
  • Strong organisational skills, ability to work well under pressure on own initiative
  • Self-starter, task-oriented and deadline driven
    Ability to maintain confidentiality
  • Ability to gain knowledge of FMB processes, rules and procedures
  • Ability to adopt FMB business values: Professional, Commercial, Positive, Collaborative


  • To be a point of contact for incoming telephone calls. Calls could be with members, colleagues, public and external organisations
  • Good at communicating over outgoing calls
    Read, sort and filter incoming mail, email and enquiries

To apply