Marketing Coordinator commercial 10 month FTC

Recruiter
Morgan Spencer
Location
London
Salary
25000.0000
Posted
18 Mar 2017
Closes
17 Apr 2017
Contract Type
Permanent
Hours
Full Time
Job Title: Marketing Coordinator (Commercial) 10 month FTC
Responsible To: Marketing and Communications Manager 
Location: Central London 
Summary Of Post
The Marketing Coordinator (commercial) is responsible for the development and implementation of marketing and communications plans for all our commercial areas (sub-brands) to increase awareness, footfall and revenue. To include but not limited to:

- Waterfront Bar & Kitchen
- Guys Bar
- Shop (and online shop)
- Unlocking London 

Main Tasks 
1. Development and delivery of high quality commercial marketing plans

- Work collaboratively with colleagues to understand the objectives of each commercial area and develop high quality, engaging and creative marketing plans to increase awareness, footfall and revenue
- Research and produce competitor analysis to understand what students want, need and expect from our commercial services
- Implement the marketing plans to agreed budgets and deadlines
- Produce regular reports and analysis tracking the success of campaigns and tactics and producing recommendations for improvements

2. Innovation and creativity

- Research new innovations and marketing best practice ensuring our communications remain relevant and engaging for our membership
- Work with the design team to produce creative and engaging online and offline content
- Enhance our online user experience for example our online shop, activity group membership and ticketing
- Increase the diversity of marketing tools used in our campaigns including film, photos, social media engagement and experiential marketing
- Make recommendations, based on data and evidence, for improvements to services, new products and promotions.

3. Relationship Management

- Monitor the marketing inbox and responding to enquiries in a professional and timely manner
- Produce and provide content for regular newsletters and other communications channels
- Develop good working relationships with the of our marketing team
- Develop good working relationships with external partners and suppliers 

Person Specification
Qualifications

- Professional Marketing qualification
- Educated to degree level.

Experience

- Experience of working in a busy marketing and communications team
- Experience of a range of marketing disciplines including; advertising, direct marketing, digital, customer service, events, membership marketing and experiential marketing
- Experience of developing and delivering marketing and communications plans I a commercial context
- Experience of writing copy for a variety of online and offline channels and to a range of audiences
- Experience of using databases to segment and target customers/members
- Experience of working within brand guidelines
- Experience of involvement with a membership organisation is desirable.

Knowledge

- Awareness of current issues in higher education
- Awareness of the role of marketing commercial services within a students’ Union
- Awareness of current social media trends within HE and membership organisations

Skills

- Ability to work as part of a team, working cross-organisationally with a range of people
- Good numerical and analytical skills
- Excellent computer skills
- Independent and proactive, being able to work without close supervision
- Able to build appropriate relationships with relevant partners
- Excellent written and verbal communication skills
- Ability to manage work time effectively and prioritise projects appropriately
- Attention to detail and accuracy.

Aptitude

- Flexible and hard working with a proactive working style
- Approachable nature, with the ability to relate to a variety of audiences in an appropriate manner
- A commitment to the principle and practices of equality and diversity
- Empathy for students
- Consistently striving to offer excellent, high quality and consistent customer service
- Able and willing to actively demonstrate our values
- A team player, willing and actively seeking opportunities to collaborate with colleagues and other departments
- Able and willing to support colleagues and cover work when required.

Our REFER and be REWARDED scheme is about recognising and thanking you for telling your friends, family or colleagues about our services and how we could help them. The rules are simple:  Refer a friend or colleague who is not already registered with Morgan Spencer. If we place them in a permanent role, we will reward you with £150 of Gift vouchers of your choice.  Remember there is no limit on the number of referrals you can make, and therefore the rewards you can claim!!!

EQUAL OPPORTUNITIES Morgan Spencer Recruitment is committed to equal opportunities and actively seeks applications from all sectors of the community irrespective of gender, race, colour, nationality, ethnic or national origin, disability, marital status, sexual orientation, having responsibility for dependents, age, religion/beliefs, or any other reason which cannot be shown to be justified.

CONFIDENTIALITY: All applications are dealt with in strictest confidence and will be processed in accordance with the Data Protection Act 1998