Marketing Manager - Browns

Recruiter
Mitchells & Butlers
Location
Birmingham
Salary
45000.0000
Posted
18 Mar 2017
Closes
17 Apr 2017
Contract Type
Permanent
Hours
Full Time

Are you an ambitious and experienced Marketer, with a passion for food and drink and an understanding of the restaurant/bistro marketplace? We may just have the opportunity for you!

Browns, is an exciting and contemporary brand looking to recruit a dynamic and passionate Marketing Manager. After opening our first Browns brassiere in 1973, we created a brand that offered an extraordinary experience by combining quality food and drink with a buzzing atmosphere, in beautiful buildings.

This is a very exciting time for both you and the brand, where as a Marketing Manager you will work as part of a hugely passionate team of both marketers and operators, evolving the brand and playing a crucial part in the re-model program of a collection of premium restaurants.

As MARKETING MANAGER, you will have previous experience in brand marketing within the HOSPITALITY industry, this role is fast paced and varied, and includes:

  • Developing the Browns brand personality through tone of voice, imagery and content marketing
  • Deliver the annual marketing plan; building awareness of the Browns proposition and reasons to visit
  • Deliver effective, creative communication and promotional strategies
  • Developing and executing creative campaigns that resonate with the Brown’s guest
  • Leading the initiative to drive and increase bookings
  • Leading, coaching and development of Browns Assistant Marketing Manager
  • Creating supportive digital communication strategies including the CRM strategy
  • Creatively evaluating consumer trends, market conditions, competitor information and implement marketing strategy accordingly
  • Driving Brown's profit, volume and market share objectives in line with company ambition
  • Developing and maximising third party relationships, such as Creative agencies

JOB REQUIREMENTS

  • 4 years+ experience in a Marketing Manager brand hospitality role
  • Deep understanding of brand management
  • A strategic and commercial attitude to sales and marketing
  • Creative and dynamic
  • Experience with tone of voice development
  • Degree educated [preferably marketing discipline] or equivalent experience in brand marketing roles
  • CIM qualifications highly desirable