Our client is a leading global training provider of business management training and HR solutions, based in central London. They offer high-impact short courses designed for managers, directors and business professionals from organisations around the world. Over the last 20 years they have developed strong relationships with clients from the Middle East, Africa and South East Asia.
They are currently embarking on an ambitious expansion programme to advance their service offering and gain new business from different countries/regions/industries.
Summary We are looking for a strategically-minded, results-driven Marketing Manager who can help to engage clients through on-line and off-line marketing initiatives. Accountable for all international marketing performance, you will develop an exceptional brand and drive the strategic communications campaigns of thecompany. Confident in conducting and using market research, you will help develop services, shape behavioural change and support growth. We welcome candidates who come from a marketing, communications or public relations background, ideally with creative agency experience. You will be a self-starter, operationally/politically savvy, and be confident driving all international marketing activities.
Key Responsibilities Working with the Director General and the management team, you closely with the Learning and Development Department and the Operation s team, to determine business objectives, and contribute to the overall strategy, performance and profitability of the company ? Create an annual strategic marketing plan, using creative online and offline tactics to build a trusted brand that exceeds customer expectations. Ensure compliance with all legal and regulatory frameworks ? Establish a clear brand position for WA in its current and planned growth markets, and ensure a coherent brand is across all our messaging ? Create new international business opportunities through cost-effective market research ? Manage a Digital Marketing Assistant, overseeing their career development, training and motivation. Ensure the coordination and delivery of