Marketing & Social Media Executive

Recruiter
Portman Asset Finance
Location
Northampton
Salary
25000.0000
Posted
18 Mar 2017
Closes
17 Apr 2017
Contract Type
Permanent
Hours
Full Time

Due to its continued success, Portman Asset Finance is searching for a Marketing and Social Media Executive to work with the businesses Directors to develop and implement the day to day marketing activities of the company. This is focused on building a significant social media profile, driving visitor numbers and strategic business growth.

We are looking for a motivated and driven candidate to join the company at a time of significant growth, to retain and increase engagement across a range of media, and to launch new brands.

Our core hours are Monday to Thursday 08:30 - 17:30 and Friday 08:30 - 17:00 however we would be willing to consider flexibility around these times, for the right candidate.

Main duties and responsibilities

  • Developing the marketing strategy for the company in line with company objectives
  • Identifying target markets and how best to reach them
  • Co-ordinating marketing campaigns with sales activities
  • Planning and implementing promotional campaigns
  • Preparing online and print marketing campaigns
  • Using Mailchimp to send marketing emails
  • Managing and improving lead generation campaigns, measuring results
  • Taking overall responsibility for brand management and corporate identity
  • Promoting Portman Asset Finance and associated brands at all times and at every opportunity
  • Managing marketing budget
  • Updating website
  • Becoming an advocate of Portman Asset Finance and associated brands in social media spaces
  • Building and executing Portman Asset Finance social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
  • Generating, editing, publishing and sharing content (original text, images, video or HTML) that builds meaningful connections and drives business growth
  • Monitoring and reporting to the Directors on effectiveness of strategies and campaigns

Skills and personal qualities

  • Social media savvy, particularly Facebook, Instagram, Twitter
  • Excellent verbal and written communication skills
  • Strong organisational and planning skills
  • Drive, motivation and initiative
  • Excellent consulting, writing, editing (photo, video, text), presentation and communication skills
  • Ability to work under pressure and to meet deadlines
  • Excellent interpersonal skills
  • Positive attitude with customer focus
  • Flexibility and multi-tasking skills
  • Excellent attention to detail
  • Knowledge of a wide range of marketing techniques and concepts
  • Strong analytical and project management skills
  • Excellent literacy, numeracy and IT skills

Experience

Essential

  • Proven experience of marketing, including using social media
  • Demonstrably interested in marketing, digital and communications
  • Ability to use social media analytics tools

Desirable

  • Marketing or business-related degree
  • Experience of researching, writing, promoting, managing and evaluating marketing strategy
  • Project management experience
  • Previous experience of managing, designing and implementing direct mail campaigns

This is an excellent opportunity to join an established, dynamic and growing company.

If you would like to be considered for this role, please send your CV to Greg via Reed today.