Senior Marketing Executive

Barker Munro Finance
18 Mar 2017
17 Apr 2017
Contract Type
Full Time

Our client, a market leading complex financial service business are looking to add a Senior Marketing Executive to join the team specialising in digital marketing.

Reporting to the Digital Marketing Manager, you will be primarily responsible for managing a team of digital marketers responsible for online marketing campaigns / initiatives including paid search, SEO, display advertising, affiliates, social media, web content and testing tools.

Duties include:

  • Development of online marketing campaigns / initiatives including paid search, SEO, advertising, affiliates, aggregators, social media, web content and testing tools (MVT, BT). Overseeing the briefing and liaison between reports and internal web development / design resources, external agencies/ suppliers to ensure timely delivery of campaign
  • Development and implementation of online marketing campaigns and projects. This will include production of campaign proposals and analysis to track performance against expectation
    Internal communication - briefing product and marketing information to sales, customer services and customer relations.
  • Proactively ensuring that all internal communication opportunities are maximised
  • Tracking of online marketing expenditure and co-ordination with Accounts department to ensure prompt payment of suppliers
  • Responsibility for ensuring the correct approvals are obtained for all marketing communications, and subsequent FSA procedures are adhered to
  • Conduct timely and accurate competitor research
  • Proactively initiate brainstorming, research and development of new marketing initiatives
  • Deputise for line manager
  • Mentor and coach Marketing Executives through development plans
  • Supervise marketing activities carried out by Marketing Executives
  • Assist where necessary with complaint enquiries (internal and external)

The successful candidate will possess the following skills and experience:

  • Proven digital marketing experience, ideally within the financial services industry, with strong influencing and communication skills.
  • Knowledge and demonstrable competence in online marketing
  • Strong/good understanding of online marketing principles and techniques
  • Graduate calibre and/or equivalent professional qualification / experience

Due to the high levels of applications we are experiencing at the moment we are unable to respond to unsuccessful candidates, if you have not had a response within 1 week of applying regretfully you have not been successful

Senior marketing executive - Kent - Marketing