Digital Marketing Executive/Mgr - Middlesex

SteLLar Resourcing Ltd
18 Mar 2017
17 Apr 2017
Contract Type
Full Time

A new position has arisen within a growing financial service business based in Middlesex as a Digital Marketing Manager. This role would be perfectly suited to an experienced Marketing Executive looking for the next step or an exisiting Marketing Manager looking to move in to a more online marketing focused role with more autonomy & responsibiltiy.

Job Function

To develop and manage the company’s marketing strategies for company brands through:

  • Lead Generation / Acquisition
  • Affiliate marketing
  • Pay per click campaigns (PPC)
  • Instore Point of Sale
  • SEO and Website
  • Email Marketing
  • Social Media

Qualifications & Experience

Demonstrate experience in leading and managing SEO/SEM, lead acquisition, marketing database, email and display advertising campaigns

Solid knowledge of website analytics

Experience in setting up and optimizing PPC campaigns

Strong analytical skills and data driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Key Responsibilities & Scope for Decision Making

  • Develop and manage lead acquisition through affiliate networks and partner
  • Developing effective lead generation strategies and activities ?
  • Maintain & improve company websites through effective SEO and content strategies ?
  • Provide accurate reports and analysis to company management to demonstrate effective return on investment (ROI)?
  • Use web analytics to monitor the performance of websites and make recommendations for improvement ?
  • Utilise strong analytical ability to evaluate end to end customer experience and consumer engagement