Experienced Sports Brand Manager - Gaming

Liberty Resourcing
18 Mar 2017
17 Apr 2017
Contract Type
Full Time

Senior Brand Manager - Sports Betting

A successful online gaming and betting company require a Senior Brand Manager to assist with the development and management of the sports brand strategy and communication plan.

Job Requirement:

  • Online sports betting industry experience
  • Experience of managing a brand communications strategy
  • Experience of brand development, positioning, value, product development
  • Strong knowledge of and passion for brand management
  • Budget management experience

In this role, your duties will involve:

  • Assisting with development and management of brand and communications plan
  • Developing and refining a multichannel marketing strategy
  • Responsible for communications, architecture, visual identity and brand experience
  • Ensuring copy is developed, media activities are planned, and implementing innovative and engaging brand communications content
  • Working within specific budget
  • Overseeing production of TV adverts, print advertisements, direct mail packs, websites, email campaigns
  • Developing relationships with internal and external partners and agencies, liaising and working closely with various teams
  • Ensuring activities meet appropriate compliance guidelines and standards