Digital Optimisation Analyst

Blue Pelican
18 Mar 2017
17 Apr 2017
Contract Type
Full Time

Digital Optimisation Analyst

An exciting opportunity has arisen with a 'Big Data' start-up company based in Central London. You will be working with some of the UK's leading analytical talents in a small yet rapidly expanding business, delivering digital and customer analysis to a variety of retailers, travel companies and entertainment brands.

You will be working in a fast paced environment, primarily shaping multichannel data strategies to provide a holistic view for world leading clients, and with the insights you provide, you will be helping those clients gain more from the data and ultimately, customers they have.

You will need to have an understanding of all things analytical, with broad experience of turning data into actionable insights from multiple channels. The role is heavily weighted towards digital analysis, with a strong focus on optimisation or a/b split multi-variate testing; so experience in this area is key.

Right now, the focus is on candidates with predominantly digital analysis skills, ideally plus some statistical skills, but we'd be keen to talk to anyone with an interest in working in this space of multi-channel analytics.

Position: Digital Optimisation Analyst

Location: London

Salary: £25k - £45k

You will have extensive experience of a full range of multichannel measurement methods, including, but not limited to, social media, financial modelling techniques, segmentation, attitudinal surveys and emerging measurement techniques and analytical methods.

Experience required

  • Educated to a degree level in numerate subject - ESSENTIAL
  • A strong background in web or digital analytics, with skills in digital optimisation techniques, such as A/B split run testing
  • Experience using Web Analytical tools such as WebTrends, Google Analytics and Adobe Site Catalyst / Omniture are essential, and ideally some exposure to social media analysis
  • Ideally complimentary experience in statistical analysis using tools such as SAS, SPSS, SQL, R and Python for data manipulation and analysis
  • Excellent oral and written communication skills with potential client facing experience
  • Excellent knowledge of Excel and PowerPoint


For further information or to apply please contact:

Kate McDermott
Managing Consultant - Blue Pelican Marketing

For more vacancies which may suit your needs, please visit us at