Senior Marketing Manager - Proposition Development

Recruiter
BMS Performance
Location
Stanley
Posted
16 May 2018
Closes
18 Jun 2018
Contract Type
Permanent
Hours
Full Time
Senior Marketing Manager - Proposition Development
Liverpool
Up to 50k
  • 100 year old financial services / insurance provider
  • Not for profit organisation
  • Established and expanding marketing team

Role Purpose:
Gain an in-depth and accurate view of our members/customers and their needs and use this insight to lead the development and articulation of all Police Mutual Group propositions. Work alongside the relevant business areas to ensure propositions are delivered to specification and to identify opportunities for further improvements.

Responsibilities:
  • To work with the Head of Brand and Proposition to develop the overall brand proposition for all Group brands
  • To lead the development and articulation of all Group customer propositions, aligning member/customer needs with relevant solutions and translating them into compelling value propositions
  • Identify opportunities that will provide members/customers with new or improved proposition solutions
  • Work with the Head of Brand and Proposition to define the member experience for all Group brands
  • To work with the Insight Marketing Manager to develop insight that allows us to gain an in depth and accurate view of our members/customers to inform the development of propositions
  • Influencing the business to enhance and develop their propositions to close any gaps and encourage continuous improvement
  • To work alongside relevant business areas to get input into proposition development process and then, once approved, ensure all propositions are delivered to specification
  • Assess the effectiveness of the propositions and messaging strategies in the marketplace and identify areas of improvement
  • To monitor competitors and other industries to identify gaps in current propositions and seek out transferable opportunities
  • To be future focused, identifying potential future member/customer needs and requirements
  • To ensure all propositions are supporting the delivery of business plan objectives including income targets, acquisition of new members/customers and retention of existing members/customers
  • To develop a proposition development funnel to support prioritisation process, to work within the existing C3D process and governance frameworks
  • Have a strong knowledge and understanding of all Group products, channels and processes
  • Formulate powerful product/service messaging strategies for our target member groups and work alongside marketing team to implement
  • Develop an internal culture of customer/member first and proposition led and champion this within the business
  • To implement an empowering and continuous improvement culture, to expand the marketing scope and approach
  • To effectively manage the marketing budget, prioritising spend on key activities and promoting 'test and learn' culture as appropriate
  • To innovate and instigate a model approach to the reporting of commercial MI within marketing for conversions and ROI metrics, ensuring that all activity is measured, analysed and reported on for continuous improvement and to ensure positive ROI
  • Lead and manage a Marketing Manager

Skills and qualifications required within a regulated industry (Financial Services, Insurance, Legal etc)
  • Experience of leading the development of clear and compelling brand and customer value propositions
  • Experience in designing and embedding customer experience principles business wide in line with brand proposition
  • Experience in developing and delivering valuable insight that influences change within a business
  • Experienced leader with focus on managing and developing a team to get the best result
  • Strategic mindset with the ability to forward think and react tactically where required
  • Strong collaboration and facilitation skills - the ability to bring the right people together to achieve the desired outcome
  • Evidenced experience of influencing business change
  • Evidenced experience in influencing senior stakeholders
  • Evidenced experience in building strong business networks
  • Excellent written and verbal communication skills
  • Experience in evaluating and measuring customer impacts
  • Experience within a membership driven and/or customer centric organisation
  • Good understanding of the financial services industry and working within a regulated environment
  • An up-to-date understanding of value proposition development methodologies
  • Experience of designing and initiating culture change
  • Be able to cope with or drive change in a fast moving environment with varying workloads and pressures

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