Marketing Projects Executive
Macildowie Marketing are seeking a Marketing Project Executive to join a diverse and growing B2C business in the Newark area.
The Marketing Project Executive will join a busy and established marketing team aiming to deliver and manage key marketing projects linked to a new membership model, developing a range of online services and optimising the marketing activity for a key area of the business.
-Research, develop and launch a brand-new version of the customer membership model
-Develop integrated marketing campaigns with the purpose of acquiring new and retaining existing customers/members
-Develop a range of online services/products
-Review, optimise and manage marketing activities for a key business area including e-mail strategy, online content, social activity and live event planning
-Manage the implementation, tracking and measurement of all relevant marketing campaigns
-Brief and oversee the work of internal staff and external agencies, who will assist to deliver the campaign activity
-Write, edit and proof-read creative and engaging copy for promotional materials within marketing campaigns
-Deliver regular reports of campaign results, including web analysis and evaluation of KPIs
-Maintain regular measurement of the ROI of campaigns
-Ensure accuracy of marketing materials and provide formal sign off where necessary
-Collect and use data to inform new campaigns and the evaluation of existing campaigns
Key Experience Required
*Experience creating, developing and managing creative and engaging marketing campaigns is essential as is the familiarity with monitoring and reviewing campaign performance, suggesting improvements from the results
*You will have experience building, developing and maintaining key customer journeys
*Experience managing the content, creation and implementation of key campaign activity
*Use of tools such as Google Analytics is essential whilst any media experience, PPC, Social Media and YouTube promotional channels would be a distinct advantage
Macildowie is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the regions premier employers. To search for all of our live jobs please visit us at www.macildowie.com.
This job was originally posted as www.totaljobs.com/job/81475091