Marketing Automation Specialist - ExactTarget

Inspired Thinking Group
London (Greater)
16 May 2018
24 May 2018
Contract Type
Full Time
In a nutshell:

The Deployment team is a close-knit team group of professionals who deal with high profile marketing campaigns across major travel, retail, pharmaceutical and telecommunications clients. The campaigns that are delivered for our clients are seen by an audience of millions.

This role is multi-faceted and fast-paced, involving a variety of client work from creating, delivering and monitoring campaigns, handling and manipulating data as well as working on project work outside of scope that help improve our current processes.

What I need to do:

The role is an integral part of ITG's Deployment team

* Undertake data segmentations and data analysis tasks
* Build, develop and maintain customer journeys
* Email campaign setup and execution
* Communicate directly with other departments to ensure that expectations are managed accordingly, are met and be able to pro-actively provide solutions to any issues that may arise
* Liaise with the Account Services and the Studio Teams to ensure that data and HTML content will work together seamlessly
* Set up, quality check and amend HTML to ensure that content is fit for broadcast
* Test, modify and ultimately handle and monitor the final broadcast.
* Pro-actively address any technical issues. Be able to problem solve and provide solutions to these issues

Marketing Automation | ExactTarget | Salesforce Marketing Cloud | Email Marketing | ESP | Email Campaign

Essential Skills

What I need to know:

* Extensive functional knowledge of Salesforce Marketing Cloud / Exact Target
* Good knowledge of all aspects of Email Studio (Content creation / Segmentation)
* Reporting suite
* Experience using Jouney Builder
* CRM experience (database marketing / loyalty / CRM / acquisition and retention marketing)
* Data literate in data management and governance

Whilst not essential, it would be great if you had experience of:

* SQL experience
* Other Email platforms such as Silverpop (IMC) and Smart Focus

What I need to show:

* First class attention to detail.
* Excellent communication skills.
* Is comfortable working in a reactive and fast-paced agency environment.
* Flexibility and commitment when required to deliver campaigns to deadlines across multiple clients.
* Is prepared to learn new skills and look at ways to improve themselves and the processes within the team.
* Is a team player, and is willing to help out other team members.

About Company

Inspired Thinking Group (ITG) is among the most successful full-service marketing businesses in the world, employing over 600 specialists across technology, marketing, data, print and content creation.

We have UK offices in Birmingham and London, an R&D centre in Dartford, and client teams throughout Europe. We have US offices in New York and Chicago.

Our Media Centre marketing automation platform gives visibility and control of every aspect of our clients' marketing activity. It manages the marketing operations of around 60 blue-chip clients, including M&S, Heineken, PUMA, Audi, Sainsbury's, Renault and KFC.

Our technology is supported by a range of market-leading services, including our Birmingham-based digital agency, £250 million in print management, an eCRM division, which sends out four-billion personalised communications a year, a retail strategy agency, comprehensive local marketing programmes, and a 22-seat, 24/7 artworking studio creating over three million assets a year.
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