Customer Acquisition Manager

InterQuest Solutions
17 Mar 2017
16 Apr 2017
Contract Type
Full Time
Customer Acquisition Manager
12 month FTC
£50,000 to £55,000

InterQuest Solutions are proud to be recruiting a Customer Acquisition Manager for one of our most valued clients a trusted technology leader, with an impressive track record for innovative and sustainable business solutions.

The role is a 12 month fixed term contract and candidates will ideally be able to commit to the duration

Duties & Responsibilities
*Managing online advertising campaigns end-to-end
*Using a campaign management tool to create a large number of campaign variations within agreed themes
*In collaboration with the Campaign Manager, defining campaign requirements, targeting, scheduling and budget rules for each campaign
*Monitoring campaign performance (real-time return on investment)
*Optimising and reallocating budget according to campaign performance
*Reporting and analysing campaign performance for weekly iterations
*Incorporating conclusions of the analysis into future campaigns
*Doing in-depth customer data analysis
*Analysing longer term trends and patterns in advertising effectiveness
*Conducting statistical analysis on behaviour of different customer groups
*Working with the Campaign Managers to define success criteria and potential improvements to campaign approach to support new business lead generation

Skills & Experience
*Extremely organised with excellent communication skills
*Proven ability to establish business processes that scale beyond your individual contribution.
*Strong tech skills and experience with a passion for working with technology
*Consistently analyse data and test channels to improve performance and ROI
*Have proven success in a similar Growth/Acquisition role
*Have strong analytical skills to result in data-driven decisions

Interquest Group PLC is acting as an Employment Business in relation to this vacancy.