CRM Executive - Direct Marketing

Intouch Games Ltd
17 Mar 2017
16 Apr 2017
Contract Type
Full Time

Job title: CRM Executive - email, SMS, social media - (Direct Marketing)

Location: Birmingham, Halesowen (inc in-house relocation assistance available)

Salary: £25,000 - £30,000 + benefits (inc bi-annual salary review + flexible working hours)

Keywords: CRM, CRM Executive, Digital Marketing, SMS, email, Brand, Campaign, Journey Mapping, Strategy, B2C, A/B Testing, Birmingham

CRM Executive with excellent CRM, Marketing Campaign Analysis, email and SMS content creation and B2C campaign expertise is highly sought by a multiple award winning games studio based in Birmingham who are the UK's largest privately owned mobile e-gaming studio! We currently have just over 200+ employees here at our Birmingham HQ and we offer some of the UK's best career progression plans and earning potential with bi-annual salary reviews! In this position, you will manage the delivery of all CRM activity for the brand (inc SMS marketing, email, push, loyalty programmes etc) and generate, track and analyse a suite of CRM related routine reports with a focus on reporting and performance. In terms of your skill-set, you will have previous experience in a marketing/CRM team with good experience executing B2C campaigns including A/B testing, segmentations, campaign planning and promotional calendar management (bonuses, promotions, campaigns etc).

Key skills we're looking for…

  • Experience using and optimizing CRM techniques (inc segmentation, campaign planning, implementation, evaluation etc)
  • Experience creating email and SMS content for CRM campaigns
  • Excellent B2C experience (either at a marketing agency, client side or in a CRM team)
  • Strong analytical skills (campaign tracking, performance monitoring, reporting, analysis etc)

Bonus points for…

  • Experience in high growth market vertical such as Insurance, Travel, Retail etc

Therefore, if you are a highly driven and insightful CRM executive with expertise creating email and SMS content for CRM campaigns and you would like to join a multiple award winning eGaming studio who have been accredited as one of the 'Top 1000 Companies to Inspire Britain', been recognised by the BBC as a top technology employer and have a 1 star accreditation as a 'Top Company to Work For' then send in your CV today for review!