Campaign Planning and Selections Analyst

Direct Line Group
£35k - £40k pa
16 Mar 2017
15 Apr 2017
Contract Type
Full Time
The Opportunity

Working within a team of 4, your key responsibility will be the development and delivery of Direct Marketing data, Customer Research data, Offer Fulfilment data, and campaign reporting.

The ultimate objective for the team is be a proactive and commercially focussed function responsible for all aspects of Marketing Customer Relationship Management (CRM). This includes data management, data planning, campaign planning, execution, campaign measurement, and test/pilot campaign analysis.

Key Responsibilities

- Work in close consultation with campaign managers to agree Direct Marketing campaign structure, target volumes and delivery timelines on a monthly, weekly and ad hoc basis
- Develop and execute informed data plans to ensure campaign targeting is optimal and is continuously being challenged by deploying a test and learn approach to continuous campaign improvement
- Support the Marketing strategic planning process with analysis, estimates and scenario testing
- Support the Customer Research team with list production for use in research surveys
- Develop efficient and robust campaign selections processes that deliver campaign lists to time and agreed specifications.
- Where required, support marketing and the wider business through the timely provision of robust data extracts for customer research, third parties and strategic partners, fulfilment of offers and urgent customer communications
- Liaise closely with external agencies and providers (data brokers and providers, print houses and agencies) to ensure that data is received to time and to requirements, managing changes to time and requirements with resolution of issues as they arise.
- Ensure zero errors in campaign list production through owning robust quality assurance processes and gaining business approver sign-off
- Support the team in building a single reporting suite, measuring all direct customer marketing activity.

Key Skills and Experience needed


- You will be a confident SAS user, with solid experience of coding using SAS Base, and SAS Macro. It isn't important which industry/sector you have applied these skills in previously, just that you will be competent applying them in a Marketing function.
- You will open to learning new technical skills. As part of a business-wide transformation programme Direct Marketing data selections will eventually be migrated to Teradata Customer Interaction Manager (CIM). So we need you to be flexible with the skills you develop, and be willing to adapt the skills you apply as we move through our transformation journey. Full training will be provided where necessary.

Personal Qualities:

- Enthusiastic and proactive. DLG is fast paced, so you will enjoy working in such an environment.
- Driven. You will have the drive to play your part in pushing forward with the transformation of the team.
- A Hybrid. To be a successful team it is important for all of our work to be accurate. You will need to able to work with detail and logic, and have an excellent attention to detail. The team also need to be commercially focussed. So you will also need to be able to work at a high-level, able to see the bigger picture and establish how the team contributes to this and has the ability to improve it.
- Articulate. You will be working with people of different levels of commercial acumen and technical knowledge and so you will need to be able confidently tailor your communications to the audience.