Senior Insight Analyst

Direct Line Group
£40k - £50k pa
16 Mar 2017
15 Apr 2017
Contract Type
Full Time
The Senior Insight Analyst will be responsible for delivery of analytical projects and specialist decision/modelling tools (predictive models, decision trees, segmentation, policy frameworks) with actionable recommendations to support commercial goals and strategies primarily within Marketing but also across the wider strategic community .

You will have engagement with key Marketing stakeholders across all brand and product areas to gather requirements for analytical work as standalone projects or as part of larger strategic initiatives (e.g. brand and product development)

Key Responsibilities :

- Develop and agree analytical methodologies, selecting appropriate tools, data sources and approaches to answer the requirements
- Translate model results to provide clear recommendations for the business
- Work as part of a cross functional team to design and implement model scoring and integration with Selections
- Provide additional analytical support and insight to inform and influence business decisions
- Build accurate models using specialist techniques (propensity, linear, logistic, decision trees, segmentation) and software (SAS, EMBlem), and validate models to ensure appropriate use and application
- Monitor the effectiveness of models on an on-going basis to ensure they are fit for purpose and deliver model refreshes where necessary
- Work with relevant stakeholders to support the development and embedding of new MI and performance tracking metrics to ensure timely and accurate reporting of various BTL activities
- Collaborate with other data and analysis driven areas of the business (Pricing, Finance, CCO) to develop a comprehensive understanding of data, tools and techniques, and translate these to the Marketing stakeholders to ensure their impact is captured and considered as part of the analytical project

Key Skills and Experience required

- The Senior Insight Analyst will ideally come from an Insurance/Financial or numerical background.
- SAS programming and Statistical modelling skills
- strong analytical ability
- Our analysts need to provide actionable recommendations to the business so strong communication and presentation skills will be highly desirable