Digital Assistant Brand Manager x 2

15 Mar 2017
14 Apr 2017
Contract Type
Full Time
An excellent opportunity has arisen to join a world leading global organisation, our client Unilever are currently looking for 2 x Digital Assistant Brand Manager based at Unilever's prestigious facility in Blackfriars, London. This is a full time temporary role for a period of 6 months with a strong possibility of an extension, working a 40 hour week. This role is paying up to £36,800 per annum. pro rata, depending on experience.

Business Context and Main Challenges of the Job :

So who are we?

We call ourselves the "Dirt is Good" brand team, although you'll more likely know us as Persil, Omo, Rinso or maybe Skip.

Our ethos: we believe that getting dirty is an integral part of real childhood experiences, and that dirt is therefore inherently good. Our role is to craft products and mixes that that help parents all over the world have the confidence to let their kids get dirty, and to join us in seeing dirt as the mark of a life fully lived.

We are a small team, running a successful portfolio that is at the forefront of consumer trends. We are the fastest-growing part of one of Unilever's top brands, crafting global product mixes that people use every day, and the winning campaigns which support them.

If you want to get your hands dirty by developing some bold new products that parents over the world trust and enjoy, then the 'Dirt is Good' Global team want to hear from you.

Business Context and main challenges

Category context:
Laundry is one of the most competitive global markets, with a range of strong players, both global and local. It is also one of the most used categories in the world: most people on the planet do some form of laundry pretty much every day. But the ways they do so are hugely varied, and also with many different and rising new benefits they are looking for, as the megatrends continue to evolve and shape lives, at pace.

Laundry is also one of the power-house categories of Unilever, delivering disproportionate impact to the overall business performance.

The focus we have is therefore to create mixes that drive growth, through delivering new benefits that people want, across a huge spectrum of types of people and needs, often fundamentally different to our own. We work hard to do this while driving enhanced business value, and while driving sustainability at scale. The marketeers who are successful here are therefore those who are able to hone and balance a complete suite of marketing skills; across creative and empathetic mix creation, new comms models, and business management.

The brand and team:

The Dirt is Good ('Dig') brand is one of Unilever's iconic brands, and present in over 78 markets. The values and proposition have landed well with people all over the world, often seen as one of the most successfully landed purpose-driven brands; however it is not sustainable without the delivery of great products that match our promise.

Through the Core+ platform, we are landing added-value products which deliver additional benefits beyond the core brand promise of stain removal. The platform goes across all our key geographies, leveraging mega-trends, and is both our fastest-growing and most profitable portfolio within the brand. We need you to continue to drive this growth by delivering relevant, sustainable innovations and communications, that build on the core brand proposition.

Reporting to the Global Brand Manager, you will help create big plays in two key areas:
- Crafting from scratch a totally new proposition, fundamentally driving brand purpose and sustainability into the product mix
- Developing the 'care' benefit space, which is the fastest growing new benefit (across both care for skin, and care for clothes)

Main Accountabilities :
* Support brand manager to develop and champion the strategy, global product design and comms for the benefits, across new and existing markets.
*Together with the brand manager, work closely with internal and external partners to deliver a completely new type of product to the market, with aggressive timings. Work with insight team and cross-functional teams to unlock new ways of working, to drive a quality mix, at speed.
*Build a deep & holistic understanding of consumer and shopper needs in both spaces, across our global markets (together with our insight team). Translate these into a roadmap of winning concepts and product mixes to drive these spaces for next 3 - 5 years.
*Support brand manager to create & champion a design and sensorial language for these propositions, while still being true to DiG values.
*Work effectively with internal partners and agencies to hone the mixes across fragrance, product, pack and comms.
*Help develop world-class communication, across both traditional and new media.

Critical Success Factors of the Job


What we really want from you is the passion and drive to get the most out of this role. You'll also need a healthy dose of most of the following:

- An entrepreneurial and 'can-do' approach, able to work with and unlock change and complexity
- A belief in purpose-driven brands, and in finding new ways of doing business sustainably
- A people (consumer) - centric mindset, obsessed with understanding others and crafting ideas and products which they will love
- Passion for great brands, and great communication

Experience / Skills:
- Project leadership skills, including strong influencing skills and confidence with senior stakeholders
- Innovation experience at either regional or global level
- Experience of converting consumer insight into winning concepts
- Ideally you'll have been involved in IBC's that have performed well, and with some digital and mobile experience
- Working well with others and in particular, diverse groups of people across geographies and through virtual teams, under pressure.