Business Development Manager

Alexander Mae (Bristol) Ltd
15 Mar 2017
14 Apr 2017
Contract Type
Full Time



As BDM you will be responsible for identifying and gaining new clients across the Hospitality & Retail sector. You will be focused on securing national clients which have the potential to secure 150 Apprenticeship learners a year or above. You will play a key role in meeting growth plans and will need to develop key strategic relationships at a senior level.

Your primary focus is to gain appointments with key employers in the Retail and or Hospitality sectors, meet with them, and win them as a client. In order to do this, you will need to gain a thorough understanding of the employers in this area. You will need to find out who runs their Learning and Development Teams, the names and email addresses of their CEO or HR Directors. You will also need to discover which Training Providers or Colleges they are currently using to deliver their training, and what their key training needs are.

As you can imagine, in order to gain these meetings, you will need excellent written skills. This is because you will have to engage them through email or by writing the content for ‘thought leadership’ articles on areas that will interest them in their sector. Once you have successfully gained a meeting, you will need to create the content for the marketing material and presentations, which you will then present.

You will often be presenting to Senior and Board Level members, so will need to have excellent presentation skills and an engaging personality – but most important of all, develop a deep understanding of the sectors.

Attending events will be a key part of your role and so you will be responsible for researching all of the relevent events in the UK and making a business case for which ones should be attended. You will need to write the content and create the marketing material, for these events. (Please note, our client has a team who will ‘design’ them professionally.)

This is a unique position, as even though it is a ‘Sales’ role, you will manage a business development administrator and client communications executive who will support you in researching and all aspects of administration tasks, which are always a key part of any successful ‘sales persons’ day. Due to this factor, you will be based in our clients Bristol head office and will attend meetings and appointments nationally as you gain them throughout the UK.

Once you have successfully secured a new business contract, it is important that you work closely alongside the Operations team to ensure a successful roll out.


As you can imagine in order to gain the trust of employers, it is essential that you have a deep understanding of Apprenticeship qualifications Level 2 and Level 3. This could be through having achieved this yourself, or through delivering them as an Assessor.

In order to engage with employers, you will need excellent written skills, having ideally gained a GCSE A-B in English and an English A-Level grade A-C. You will excel in creation of marketing literature and high calibre presentations to engage with employers.

Ideally you will live within a 30 mile radius of Bristol and you will have a full UK driving licence and can travel to different locations using your own vehicle.

BENEFITS; 25 days paid holiday plus bank holidays, company pension scheme, life assurance, staff incentives.