Digital Marketing Director

Reed Marketing & Creative
15 Mar 2017
14 Apr 2017
Contract Type
Full Time
Looking for a Head of Digital Marketing position in the Games Industry?

Wanting to work in a new, comtemporary, high tech office in Cambridge with chill out areas, gaming zones and atirum with very own private bar!?

As the Head of Digital Marketing, you will be responsible for all paid media, performance and direct marketing. Your pivotal role will be to manage, analyse and deliver campaigns across all digital channels to drive high value. 

You will be relentless at measuring the impact your team makes via a range of data sources, and you will be focused on continually improving the cost per acquisition, ROI and engagement levels achieved through digital marketing.

Benfitits include: options for free gym membership and private health care, flexible working, on site canteen with free meals outside of office hours, free cycle repair, free parking and fresh fruit delivered to your team every day. We also have Barista style hot drinks available throughout the day – free of course!

Joining the team is also a social experience, so attending team events once a quarter as well as epic company-wide parties to celebrate our successes is common! 

Your role:
• Direct and execute of all digital marketing
• Management of the digital marketing team which includes performance marketing, CRM, Email Marketing and other performance marketing channels.
• Working with stake holders to deliver industry-leading campaign executions across all titles, specialising in free to play content campaigns but you will also drive broadcast campaign for new customers
• You will understand the media landscape, have partners and relationships you can access.
• Your role will include all paid media and will require a large amount of testing to get optimal results
• You will understand media planning, and media mix optimisation as well as advanced statistical modelling techniques. You will have a nuanced and evolved view on attribution.
• A strategic thinker with well-established team and leadership capabilities.
• A team player who has Brand Marketing experience
• Defining campaign approach and direction, as well as driving results of those campaigns.
• Financial management and marketing spend tracking; PnL experience.
• Presenting results, strategy and planning to broader teams.
• Overseeing livestreaming, integrating key messaging with coms teams, and production with video team.
• Experience in the games industry, with full understanding of free to play game lifecycle marketing and also new game launch marketing
• High value budget management experience
• Agency briefings
• Pro-active approach to collaborative working
• Team management experience with emphasis on training and team growth.
• Ability to drive projects with internal and external service providers
• Capable understanding of performance marketing and user acquisition practises.
• Extensive understanding of the game development process across PC and Mobile.
• Territory and EMEA/WW marketing experience
• Previous experience with mobile gaming is highly desirable
• Third party publisher and licensing experience valued.
• Event direction experience – including fan conventions and eSports is highly desirable.
• Ability to interact at all levels of the organisation
• Second language as Mandarin is an advantage.

If you love the sound of this ‘work hard play hard’ approach and think you would be a perfect fit in our high performing team, contact Jenny or Heather on 01603 616190 or email for more information!

Reed Specialist Recruitment Limited is an employment agency and employment business