Interim Senior Brand Manager

Reed Marketing & Creative
15 Mar 2017
14 Apr 2017
Contract Type
Full Time
Are you an experienced Brand Manager wanting to work in Bowthorpe for one of the UK's top 100 Grocery brands?

As the Senior Brand Manager for 9-12 months, your role would be to add to the companys brand marketing expertise, generating commerical success and business growth, providing strategic direction for the products within the UK and Europe.

Other responsibilities include 

- Creation and implementation of annual consumer marketing plans. 
-  Management of two direct reports. 
- Key interaction with sales force on consumer brand plans. 
- Set and lead brand NPD programme. 
- Partner Marketing Director in development of ABL media plans.
- Management and lead on all other areas of consumer marketing activities including consumer research, promotions, pack design, digital & PR (working alongside Digital & PR Manager). 
- Management of consumer marketing budget. 
- Be authoritative and respected custodian and voice of the Brand within the Business. 
- Maintain strong working relationship with Marketing Director

Desired Experience:
- Extensive experience in an FMCG grocery commercial environment with leadership experience in a brand marketing role.
- Successful track record, including experience in leading cross-functional team working.
- Excellent presentation skills, numerate and comfortable with both financial and market data.
- Ability to distil information and data into its pivotal essence and construct compelling, effective, viable plans.
- Solid understanding of all core facets of consumer brand marketing – strategy development, advertising and media, digital, PR, BTL, consumer qualitative and quantitative research, budget management, NPD development.
- Proven track record in driving successful NPD and brand development.
- Excellent track record of people management and leadership skills.
- IT literacy.
- Articulate and numerate.
- Experience in a highly competitive and aggressive market.

Sound ideal for you?
Contact Amber or Heather on 01603 616190 or email for more information!

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