Subscriptions Marketing Manager - B2B Publisher

Recruiter
Lloyd Recruitment Services Ltd
Location
Croydon
Salary
32000.0000
Posted
13 Mar 2017
Closes
12 Apr 2017
Contract Type
Permanent
Hours
Full Time

Lloyd Recruitment Services is working with a leading B2B Publisher recruiting for a Subscriptions Marketing Manager to work over its flagship portfolio.


Responsibilities:


• Develop annual and campaign marketing plans for subscriptions in co-ordination with the Head of Marketing.
• Execute marketing campaigns in order to achieve agreed targets.
• Manage budgets.
• Create campaigns to attract and keep paying subscribers by analysing the subscriber renewal process and undertake lapsed campaigns.
• Manage the magazine circulation audit process and liaise with the ABC and circulation bureau to ensure circulation targets are met and maintained.
• Take the lead in developing strategies for data acquisition, perform data analysis and help maintain the central database.
• Develop and maintain contra deals with third parties.
• Maintain regular and detailed reporting on financials, activity, response rates, targets and KPIs and suggest ways in which rates can be sustained and improved.
• Conduct qualitative and quantitative research as required.
• Liaise with suppliers including the circulation bureau, printers and designers.
• Develop and maintain good relationships with third party agents.
• Work with the team to maintain high levels of customer service.
• Help develop routes to market to include digital marketing and advertising, social media activities, email, direct mail, SEM, telemarketing, etc.
• Undertake competitor analysis.
• Update web pages and ecommerce pages with promotional copy and develop strategies to improve conversion rates.
• Attend and provide support at events where appropriate. May involve occasional overseas travel.
• Develop and maintain relationships with internal stakeholders and attend brand/journal meetings when required.

Key Results Areas:


• Achievement of agreed targets.
• Maintain/improve response rates.
• Manage agreed budgets.
Interpersonal Skills:
• Strong influencing skills with the ability to influence and negotiate for time and resources at all levels.
• Evidence of success in building and managing relationships with high level stakeholders.
• Evidence of success in prioritising and dealing with high level sensitive information and taking appropriate action on a regular basis.
• Organisational awareness with the ability to operate with confidence and credibility across all functions of the Company.


IT, Administrative and Organisational Skills:


• Extensive knowledge of Microsoft Office packages.
• Excellent planning, organisational and time management skills, with the ability to work under pressure and to tight deadlines and to demonstrate an effective and resourceful approach to addressing issues.
• Ability to manipulate and manage data. Strong skills and evidence of success in acquiring new data.
Judgement and Analysis:
• Sound judgement with the ability to interpret, analyse and disseminate complex, sensitive information.
• A strong understanding of business and organisational risk and the ability to analyse situations and apply judgement on decisions.
• Awareness of the Company’s reputation, finance or legal position.
Initiative:
• Resourceful and purposeful, with initiative, drive and a strong desire to deliver exceptional results.
• A team player both internally and externally.


Communication skills:


• Excellent verbal and written communication skills, including the ability to present and explain management information clearly to a variety of audiences.
Necessary education/qualifications/experience:
• Marketing qualification desirable
• Subscriptions experience an essential
• Excellent copywriting skills
• Understanding of the use of data
• Experience of managing substantial budgets
• B2B publishing experience desirable


In return a basic salary of up to £32,000 + bonus package OTE £35,500