Senior Digital Analyst/Google Analytics/Adobe Analytics/- Central London- 45-50k plus bonus and bens

Digital Republic Recruitment LTD
11 Mar 2017
10 Apr 2017
Contract Type
Full Time

Senior Digital Analyst/ Award Winning Agency/ Google Analytics/ Adobe Analytics/ DTM/ GTM- Central London- 45-50k plus bonus and bens

Senior Digital Analyst required for major Agency in their Central London head office


Our award winning client has been operating for more than 10 years and is a major player in the re-engineering of your marketing from the inside out to fully exploit the potential of digital. They have been ranked as one of the top performing digital agencies in the UK and also are a Google certified partner this shows they have exceeding industry best practice and partnering with the best technology there is.

They are based in Central London and have a head count of 60 people, they are growing rapidly and need the support of a Senior Digital Analyst that can add value to the business and really drive the business goals.


The Senior Digital Analyst role will be the subject matter expert in the following:

  • Work in the Data & Analytics department
  • Report to the Head of Data & Analytics
  • Attend pitches to present to potential clients
  • Stakeholder Management experience
  • Technical expertise - Implementation
  • Contributes to team development and performance
  • Potential management of junior analyst/s on accounts worked
  • Deliver consistently within client budget and manage some dept. expenditure (possible some tech costs, training costs)
  • Identifying client objectives and advising on suitable measurement strategies, including the setup and configuration of tag management systems, analytics tags and other data capture tools (hands-on implementation experience required for tag management systems and analytics solutions, including testing and troubleshooting, at an advanced level)
  • Developing custom marketing dashboards for client
  • The Senior Digital Analyst will have to report on key metrics, analysing and interpreting trends and providing actionable insights based on available web analytics data and data from other sources
  • Analysing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth
  • Analysing online user behaviour
  • Providing consultancy on campaign tagging and additional on-site tracking
  • Using available data sources to deep dive and troubleshoot campaign (and overall) performance issues
  • Performing ad-hoc analytics and conversion optimisation consultancies for clients

What skills are required for the Senior Digital Analyst role

  • 5 plus years experience in similar roles, Senior Digital Analyst, Web Analyst or Digital Analyst
  • Educate clients and analyst and share knowledge with the wider team
  • Recognised as the go-to person for all technical issues
  • Proficient capable of tag management, analytics, tracking, measuring, testing and reporting
  • Strong use of Google Tag Manager, Dynamic Tag Manager or similar
  • Highly influential and build strong relationships
  • Strong commercial acumen
  • Develop clear actionable plans and resolve problems
  • Proficient with Web Analytics tools such as Google Analytics, Adobe Analytics or Webtrends
  • Strong proficiency of the entire Microsoft suite excel, word and powerpoint
  • Capable of identifying strategic and tactical marketing objectives
  • Planning and implementation at an advanced level
  • Analysing and measuring online marketing campaigns
  • Credible and articulate, with excellent communication, presentation and interpersonal skills

What will the Senior Digital Analyst get in return

- An opportunity to work for a company that matches your ambition through excellent training and career development

- An opportunity to work with bleeding edge technology and push the boundaries of your technical expertise and strategic creativity

- An excellent work environment with exceptional offices, a great bunch of people who work for each other and excellent facilities including a canteen, gym and shower facilities

- Great package and benefits with an opportunity to facilitate a substantial bonus

Package: 45k-50k, plus bens and bonus

What you need to do now?

If you are interested in applying for the Senior Digital Analyst role register now via the link on this page or contact Digital Republic on the phone ( 0203-637-3331 or 07834-635-117) or email ( )

Who Are Digital Republic?

Digital Republic Recruitment has been created with the sole purpose of delivering dedicated web and digital analytics recruitment solutions across the UK. The Republic aims to use our in-depth web and digital analytics expertise to provide an unparalleled experience to anyone doing business with our passionate and motivated people.

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