European Channel Marketing Manager, Aylesbury

£49000 - £55000 per annum
19 Mar 2014
16 Apr 2014
Sabiha Kaba
Contract Type
Full Time
This well respected and exciting company and market leader in its sector is looking for an experienced Channel Marketing Manager to help drive their growth. They are looking to expand the marketing team to further expand their market presence.

As the Channel Marketing Manager your duties will include:

• Devising suitable promotional activities to stimulate sales in line with the product strategy - defined by Brand Marketing ,product marketing & the larger organisation.
• Influencing customer marketing materials through the management of the provision of marketing collateral and the provision of specialist support.
• Customising the European marketing plan for implementation within the designated sales channel/customers.
• Proposing, managing and utilising programme monies to develop sales in the European channel to deliver sales growth and positive ROI delivery.
• Liaising and effectively communicating with a multi distributed, multi country, marketing team.
• Supporting development of an annual Tactical Marketing plan for the designated channel to achieve Company objectives.
• Ensuring agreed promotional activities are actually implemented & executed with excellence.
• Liaising effectively with the Sales organisation on the effectiveness of the promotion.
• Channel pricing management and development of tactical pricing ensuring company margins protected.
• Conducting post promotional analysis to establish the Return on Investment.
• Customer database management for channel.
• Translating and checking all trade & brand materials across all European channels for use in local market.
• Creating strong cross category consumer driven promotional pull campaigns working with external agencies as appropriate.

• Degree qualified (marketing preferred).
• Proven commercial experience.
• Fluent in English and ideally another language French or German preferred.
• Leadership potential.
• Collaborative.
• Team player & proactive.
• Excellent communication skills, both verbal & written.
• Strong analytical capabilities.
• Ability to multi-task and manage projects efficiently.
• Competent user of MS Word, Excel & PowerPoint.

As the ideal Channel Marketing Manager candidate you will have previous experience in a similar role and be looking to develop your career in a company that truly values its staff. Excellent long term opportunities exist for the successful candidate.

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