PPC Executive

Auto Trader Group Plc
London (North)
16 Apr 2018
14 May 2018
Contract Type
Full Time
Auto Trader has changed dramatically over the last decade. We’re no longer a used car magazine. We’re an ever-evolving, multi-faceted digital marketplace that helps our audiences to buy and sell vehicles more easily. We’re all about innovation, technology, and data and insight. With 60 million cross-platform visits each month, it looks like we’re pretty popular too. But, we’re highly ambitious and we continually strive for more. That’s where you come in.

We’re currently looking for a highly driven and talented Digital Marketeer. Working with our wider Marketing Operations team you will set up, manage and optimize Paid Search campaigns, including Universal App Campaigns. You will create PPC ad copy and manage ongoing tests. You will be responsible for defining and evolving our strategy for RLSA.

On an ongoing basis, you will identify new opportunities/betas for PPC to ensure we are driving industry-leading practice as well as evolving our strategy for feed-based ads in PPC.

You will use Adthena to pull competitor insight and discover new keyword opportunities. You will be responsible for Campaign Management for Apple Search as well as hands-on management of campaigns on Facebook, Instagram, and Twitter. You will support campaigns for promoting app downloads across all Biddable Media. As well as set up, manage and optimize Programmatic Video (inc. YouTube) and Display campaigns.

In the role, you will get to collaborate with a number of areas of our business. You will work with Adobe, our Data Management Platform to utilize our 1st party data segments across all Biddable channels. You will also work with our Analytics team to ensure that we have all of the relevant reporting and tracking in place to deliver campaign success.

You will build reports and share them with key stakeholders. You will be responsible for Dynamic Creative Optimisation for Display – trafficking ads and building decision trees.

Working with our Research team you will understand how we use the insight/research that we have on our core customer segments for targeting. You will also feed in requirements and support on an existing Attribution project.

So, who are we looking for?

Well for a start, you’ll have some experience in PPC campaign management at either an Agency or working for a Brand.

You will have experience using Google Ad Words and as well as previous/current use of Double Click for Search. You will have experience of building Paid Search campaigns from the ground up, optimizing and continually evolving these to deliver industry leading practice. You will not only be responsible for the day to day running of campaigns but expected to feed into our Paid Search strategy and support driving this forward. You will also have the aspiration to work on Paid Social, Programmatic Video (inc. Youtube) and Programmatic Display campaigns.

You will be a self-starter and natural collaborator, you’ll thrive at working in an agile environment and be able to manage multiple projects and stakeholders, and be a true ambassador for the Auto Trader brand.

You’ll be passionate about driving results, creating excellent relationships and continual improvement – you will have a proactive mindset and a strong willingness to learn. You will have PPC experience and be keen to diversify your skill set into other areas of Biddable media.

This role is located in London with some expectations to travel to Manchester.

This job was originally posted as www.totaljobs.com/job/80974802

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