PPB Marketing Manager

Recruiter
ITSS Recruitment Ltd
Location
Well End
Posted
15 Apr 2018
Closes
18 May 2018
Contract Type
Permanent
Hours
Full Time
PPC Marketing Manager

Borehamwood, Hertfordshire

Our client, a leading UK household name on-line retailer, are currently looking for an experienced Paid Search Manger who is driven and motivated, with a strong analytical background. The main focus of the role will be hands-on campaign management to optimise the PPC campaigns to their full potential, as well as providing analytical support to the business.

*Support the Biddable Media Manager to determine the paid search strategy across our two brands, taking into account best practice and paid search innovations
*Ensure that traffic, sales and ROI targets are hit by:
oAnalysing channel performance & bid optimisation in order to encourage order and revenue growth
oPerforming regular campaign reviews to ensure high traffic - low converting terms are looked at carefully and ad copy and website changes are made to improve performance
oWorking closely with the Buying team to ensure keyword research is done for new products and that the campaign is continually expanded and up to date
oWorking closely with the Web Trading Team look to at A/B testing alternative landing pages and landing page designs to drive ad-group conversion rates
oPlanning of seasonal campaigns
*Development and management of budget and revenue plans with regular reporting of performance to senior management
*Work with the organic team to build synergies between paid and organic search
*Work on strategic marketplace analysis to ensure best product offering at best pricing
*Analyse search trends to build business plans for new product areas
*Look to utilise other biddable media channels to push growth, such as remarketing and shopping comparison engines
*Produce business reporting for review by senior management
*At least three years proven paid search experience (either client or agency side), one of which must have been for an ecommerce store
*GAP qualified
*Experience of structuring paid search accounts
*Passionate about and driven by online analytics and data, able to analyse large sets of data
*Strong knowledge and experience of Google Analytics and Adobe SiteCatalyst (preferred)
*Experience with bid management tools, Marin preferred
*An understanding of product feeds desirable
*An understanding of online display advertising
*Sound knowledge of other online customer acquisition channels
*Results driven and passionate about ecommerce / online
*A desire to have a broad experience of all aspects of online acquisition marketing
*Ability to communicate effectively at all levels with good interpersonal skills and initiative

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