Country Manager - Italy

Win Technologies
London (Central)
15 Apr 2018
18 Apr 2018
Contract Type
Full Time

The Department

The International Markets department is responsible for optimising development, and driving performance to maximize the local market potential of all brands and products.

Purpose of Job

The role focusses on the overall delivery and performance of Italy and working as an effective member of the wider International Markets department.

To assist with the overall structure and development of robust business processes and reporting in your region. You will be responsible for devising, agreeing and implementing effective strategies to meet and exceed the company objectives & targets at market level. You will be the key knowledge centre for your region within the business, maintaining at all times an up to date, operational understanding of any and all regulatory, compliance, and or, licensing information relevant to your market. You will work with multiple teams and stakeholders across the business to ensure consistent and effective strategies are agreed and implemented at local market level.

Essential Skills

• Provable success in comparable roles
• Excellent analytical skills with strong written communication and presentation skills
• Ability to conceptualise, discuss and present marketing ideas internally and externally
• Fluent level speaker in Italian highly preferable
• Business level written and spoken English
• Good online gaming background
• Good product and industry knowledge
• Good understanding of the Italian Market
• Passion for and an avid interest in Sports
• Good understanding of Italian Sports
• Ability to influence and work in matrix organisations

Person Specification:
• Positive results focussed attitude
• Solutions orientated
• Approachable manner
• Ability to work autonomously
• Excellent attention to detail and analytical skills

Key Responsibilities & Accountabilities
Strategy and Performance
• Develop, manage and drive goals and KPIs for the Italian market to meet and exceed the company’s business strategy and objectives
• Proactively seek out attractive partnerships and marketing opportunities that will help grow and benefit the business
• Analyse, evaluate, adjust and implement effective strategies to drive growth and success in your region

Budget management
• Managing and driving ‘performance to budget’ for your region and working closely with other internal teams to influence and drive activity
• Responsible for the efficiency and performance of marketing budgets for your region
• Monitor and analyse Italy’s KPIs and metrics, react quickly to under performance and optimise activity accordingly

• Responsible for generating and presenting a monthly performance review of the Italian region to the Director of International Markets and other senior stakeholders
• Responsible for ensuring the reporting across the business for your region is accurate and consistent
• Agree and implement efficient internal reporting processes between departments to ensure good flow of necessary information and results across multiple teams and stakeholders

• Work with business stakeholders to ensure acquisition and retention initiatives appeal and perform at the local level, continually optimising to ensure maximum ROI
• Develop, manage and drive the multichannel marketing strategy for Italy across digital and offline, working with, and influencing business stakeholders to achieve optimum performance
• Work with the brand marketing team to develop a relevant strategy for the brand in Italy and ensure a consistent brand marketing strategy is delivered at local market level
• Ensure that all digital inventory and online properties are up to date and displaying the best possible content for the local market
• Work with promotion and retention teams to ensure that each phase of the player lifecycle is optimised and covered with relevant promotional initiatives
• Optimisation of the various customer journeys that exist across all platforms for your region

Product, Stakeholder Management & Influencing
• Develop close working relationships with all relevant stakeholders across the business
• Leading collaboration with regional teams to align on methodology, systems, processes, and reuse of content
• Provide Senior Management with local market insights to continually improve and adjust our strategy, delivery, and execution of activity in Italy
• Working closely with business stakeholders, leveraging your expertise and market knowledge to influence the product development roadmaps for Italy
• Work with internal development teams to fix issues and deliver constant improvements in the core product offering
• Continually refresh your knowledge of both best in industry and best in market product developments to ensure we continue to deliver best of breed products and customer experience

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