Senior Performance Media Manager - Paid Social

Win Technologies
London (Central)
15 Apr 2018
18 Apr 2018
Contract Type
Full Time

The Department

The focus on performance marketing. But what does that mean? We’re all about expanding possibilities, improving performance and optimising channels for brand engagement and customer acquisition. If you’re excited by new technologies for improving acquisitions, ROI or analytics then you’ve found the right team.

Purpose of Job

Reporting into the Head of Performance Media, this position requires a dynamic individual who will be responsible for managing the company’s Paid Social strategy & significant monthly spend targets

Essential Skills

• Extensive Paid Social experience
• Hands-on experience of optimising to several different bidding strategies (CPM/CPC)
• Demonstrable track record of building profitable Social campaigns
• Hands-on experience working with Digital infrastructure used to optimise Paid Social (ad server/ attribution modelling)
• Experience in campaign automation using first and third party tools (creation and management)
• Experience in advanced segment building strategies using first and third party data
• Experience in algorithmic campaign optimisation using first and third party data – bidding based on event goals
• Experience in innovative campaign execution and performance-driven audience creation and nurturing
• Experience working to set CPA, revenue and ROI targets
• Highly numerate and interested in working with data to drive decisions
• Able to come up with new and creative approaches to achieve results
• Demonstrates consistent logic, rationality, and objectivity in decision making
• Highly competent with Microsoft Excel
• Ability to relate and compare data from different sources
• Ability to quickly and proficiently understand and absorb new information
• High attention to detail
• Excellent communication skills- both written and verbal
• Ability to work well under pressure

It would be a bonus if you also had:
• DMP experience
• Project management skills
• Experience of working with Salesforce/ Exact Target

Person Specification
• Sets high standards of performance for self
• Ability to work autonomously with the confidence in taking the initiative to reach out to other departments
• Adaptable to change
• Team player
• Assertive
• Regularly shows initiative

You will be responsible for:
• P&L responsibility for Paid Social taking direct accountability for performance against the CPA, revenue and ROI targets
• Deliver weekly/monthly reports with context around performance
• Regular competitor research
• Testing ad sets & creative with regular updates on performance
• Testing & reporting on the bidding strategies & taking action based on outcomes
• Keep up to date with the latest trends & exploring their benefits in our activity
• Cross department collaboration with the retention & content marketing teams
• Analyse past trends with the aim of outlining quick wins
• Provide regular data analysis to assist with optimisation
• Working with our analysts & ad ops internally in order to illustrate the results beyond post click
• Management of audience creation/segmentation & optimising performance & creative across different audiences

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