Senior Direct Marketing Manager

Recruiter
BGL Group
Location
Peterborough
Posted
15 Apr 2018
Closes
18 Apr 2018
Contract Type
Permanent
Hours
Full Time
BGL Life, in particular Beagle Street As Senior Manager Direct Marketing you will develop and implement theoffline media strategy for BGL Life, with specific ownership for thedelivery and success of our main channel, Direct Response TV (DRTV) andparticular responsibility for delivering or exceeding our sales and NetIncome targets within target CPA.It's a really exciting time to join BGL Life! With our portfolio ofbrands growing you will own the marketing plan and reforecasts forDirect channels, ensuring clear communication to drive tradingperformance. You will be instrumental in defining the way that we marketto our customers and the maximisation of direct marketing effectiveness,from media and competitor insight to managing our TV delivery. Day today you'll manage execution in all Direct channels campaigns (inparticular DRTV), monitoring budgets and agency performance so ensuringthat results are maximised within CPA targets. A strong relationshipbuilder you will work closely with the Brand & Comms Manager,digital marketing team and the wider business, to develop acommunication plan that will support media strategy to ensure commercialdelivery in your channels. What will you be responsible for as a Senior Direct Marketing Manager?Reporting to the Marketing Director you will provide subject matterexpertise across all of our direct marketing channels, helping todeliver maximum value from our marketing spend - in particular for DRTVinvestment . - Delivery of growth through the maximisation of direct marketingeffectiveness and media/competitor insight, securing best in class mediavalue - Acquisition of new business within target marketing costs (CPA, RoM) - Ownership of budgets, including tracking spend and developingforecasts and reforecasts - Ownership of sales attribution approach and return on DRTV spend - Management of agency relationship to ensure maximum delivery isachieved, and ownership of agency remuneration models, ensuring they areappropriate to meet the needs of the business - Delivery of all marketing activity in line with all compliance andfinancial regulatory requirements - Management of the team to deliver marketing effectiveness and volumeplans, whilst ensuring they are all highly motivated, developed well andperforming with maximum effectiveness - Support for the development of integrated marketing communications - Develop new direct channels as opportunities emerge, and supportdevelopment of partnerships with direct marketing expertise as required What will it take to be successful? - A passion to deliver your sales and commercial targets, to understandin detail how your campaigns are performing and to maximise value atevery point of your comapgns - Strong analytical and commercial skills, with an ability to translatecomplex information into high level messaging - Previous experience managing direct response marketing in a largescale B2C environment, with specific knowledge of DRTV campaignmanagement - Great interpersonal skills along with the ability to building strongworking relationships and a talent for spotting developmentopportunities for direct reports - Proven ability to gain maximum value from agency relationships - Strong organisation, prioritisation and time management skills inorder to deliver great success in this role We never stand still... Founded in 1992, the BGL Group has grown significantly in size andcapability. From 30 to 3,000 people globally we are a leading digitaldistributor of insurance and household financial services. We're growing and we are home to such brands as; Comparethemarket.com,BeagleStreet.com, LesFurets.com, Junction, Budget Insurance and DialDirect. We're trusted by more than 10million customers in the UK alone,with this foundational success we continually grow and invest in ourpeople and their ideas. We enjoy what we do and we have fun doing it! We grow because... We are AMBITIOUS . We're obsessed with delivering for our customers.We're relentless in driving exceptional standards. We act boldly andtake personal accountability. We are CREATIVE . We think differently and disrupt markets to benefitconsumers. We use technology to innovate. We try new things, fail fastand apply our learning's. We are AUTHENTIC . We're open, transparent and build trust. Wechallenge positively. We enjoy what we do and have fun doing it. We are UNITED. We're one BGL. We respect, encourage and care for eachother. We work, grow and win together . - provided by Dice B2C, DIRECT MARKETING

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