Digital Analyst

Ageas Retail
08 Apr 2018
20 Apr 2018
Contract Type
Full Time
Digital Analyst Job Purpose:

We’re seeking a commercially focussed Digital Analyst to join the team at our offices in Bournemouth. As a Digital Analyst you will execute and communicate analysis on website performance across the business, identifying opportunities to optimise the digital journeys and processes. You’ll be engaging and working in partnership with a wide range of internal and external stakeholders to enhance the digital estate and transform a wealth of data sources into valuable actionable insights that ultimately increase revenue.

Here are some of the Digital Analyst responsibilities:

- Analyse data from multiple sources (Including Google Analytics, Sessioncam and multi variant testing) to produce insights and reports to optimise the various digital marketing activities.
- Develop insights from the websites’ data to help identify opportunities for website user experience optimisation testing and traffic growth based on thorough analysis.
- Assist with deployment and lead on measurement and reporting of all optimisation testing activity.
- Assist the marketing team in the measurement of digital media campaign performance and increasing productivity of all digital marketing initiatives.
- Manage the day to day maintenance of the analytics and tagging solutions and identify opportunities for improvements.
- Design, deliver and own automated data reporting that provides actionable insights on a weekly, bi-weekly and monthly basis.
- Cultivate relationships with digital media partners and present opportunities to establish new relationships.

Key to your success in the Digital Analyst opportunity will be your experience in:

- A wealth of experience in Google Analytics, 360, Google Tag Manager and e-commerce tracking.
- Solid understanding of online marketing techniques, social media, email marketing, and new technology.
- A degree in Marketing, Advertising, Communications, Computer Science, Statistics or a related discipline, or equivalent work experience.
- Proven experience in using data to identify issues and create clear actions to improve website performance and KPIs.
- Experience in broadcast email marketing and web copywriting experience is a plus.
- Proficiency in Microsoft Application Suite and basic HTML knowledge required. SQL and web programming languages a plus.

Here are some of the benefits you can enjoy within the Digital Analyst role based in Bournemouth:

A comprehensive range of flexible benefits options such as a company pension, 25 days’ holiday, rising to 27 days (you can buy or sell up to 5 days), a car lease scheme, private medical insurance, life assurance, and an annual bonus. Our people enjoy discounts on company products and with a wide range of retailers & gyms.

About #AgeasUK

We're a leading provider of award-winning insurance solutions in the UK, distributing our Personal and Commercial insurance products through brokers, intermediaries, affinity partners and the internet. We have two consumer brands – Back Me Up and RIAS – and partner with some of the nation’s most well-known brands, such as John Lewis, Age UK, Toyota, Virgin Money and General Motors. We’re also partners in Tesco Underwriting, providing home and motor insurance to Tesco Bank customers. Insuring around five million customers and working with a range of partners, Ageas is recognised for delivering consistent and high-quality customer experiences. We employ around 4,000 people in UK based offices in Manchester, Stoke, Gloucester, Portsmouth, Bournemouth, Eastleigh and London.

Click the Apply button to submit your application for this Digital Analyst opportunity

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