Digital Marketing Analyst

15 Apr 2018
14 May 2018
Contract Type
Full Time
Are you an experienced Marketing Analyst with advanced Adobe skills?

Titan Travel currently have a fantastic opportunity for a Senior Digital Marketing Analyst to join their dedicated team based in Redhill Surrey.

Working within the Customer Marketing team, the Senior Marketing Analyst (‘SMA’) is responsible for delivering campaign and customer analytics to inform marketing investment and business decisions.

This role is central to optimising Titan’s marketing activity, by deriving and sharing actionable insight from data analysis.

A key focus of your role will be to own all aspects of Titan’s digital analytics. This will comprise both macro level site performance, and micro level analysis of the booking funnel to inform our UX improvement programme.

The Senior Marketing Analyst role will primarily be based around the new Adobe marketing suite, but will also pull on a range of other tools including Google Analytics, Hitwise, Session Cam, to build a detailed and cohesive ‘single version of the truth’ which can be relied upon to make sound marketing decisions.

For the duration of the Darwin Project, the SMA will be the SME for the digital channel for the Darwin Project. This will require a detailed knowledge of Titan’s existing digital platforms (particularly the booking engine, Filemaker and Sitecore CMS) and the ability to re-imagine these platforms within the new system environment.

The SMA will support and guide the CRO designer to identify pain points in site performance and set the agenda for Titan’s testing and optimisation programme. This will involve building a testing roadmap, establishing targets, and producing regular reporting to ensure the programme achieves positive results.

You will become the Adobe Super User and will work closely with the Customer Marketing Manager to plan and implement and drive a digitally focused, customer centric marketing programme for Titan. This will involve mapping/analysing existing customer journeys, and optimising/automating these within the Adobe environment to provide relevant, personalised content to individual users at every touch point. This part of the role will require the ability to see beyond current processes, identify and remove current issues and blockers to step change Titan’s capability in ‘one to one’ digital marketing.

In addition to this you will also:

* Own Titan’s digital performance data, to provide accurate and timely management information
* Provide proactive analysis and insight
* Be the Digital SME for the duration of the Darwin project
* Seek opportunities to contribute original ideas to the benefit of the organisation.
* Undertake environmental scanning activity to assess new technology and best practice in order to apply learning to Titan.
* Work within a continuous improvement environment and to research and propose improvements to the Digital team’s processes.
* Perform any other duties consistent with the skillset of the individual as required by the organisation from time to time.

Senior Analyst | Marketing Analyst | Digital Marketing | Adobe | Web Analytics | Google Analytics

Essential Skills

* An excellent track record of providing actionable insight to inform marketing/customer journey decisions
* Significant experience using web analytics packages required (Adobe Target, Analytics & Campaign and Google Analytics etc.)
* Comfortable with statistical modelling and business intelligence tools
* Strong problem-solving capabilities and the ability to communicate complex ideas in a simple way
* Highly numerate and able to work across various different data types
* A strong understanding of database marketing techniques
* Good overall understanding of web technologies and digital marketing
* Pro-active, collaborative approach
* Excellent attention to detail
* Relentless search for the truth; able to spot obstacles and overcome them
* Motivated and organised
* Ability to manage the delivery of content within tight deadlines

Desirable Skills

* Ideally hold a degree or diploma in marketing/digital marketing or statistics
* Web-specific training considered an advantage

About Company

Titan will never compromise on quality.

We continue to make every effort to ensure that, when you travel with us, you enjoy the holiday of a lifetime, every time. Every individual aspect of your holiday has been carefully considered to deliver the best ratio of quality and value, provide complete peace of mind and yet still satisfy the most adventurous travel spirit. The expert planning, choice of hotels and transportation methods, included excursions and the services of an expert Titan tour manager can really enhance your appreciation of a destination and transform an ordinary holiday into a truly inspiring one

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