Digital Marketing Specialist

Recruiter
Ocado
Location
Hatfield
Posted
14 Apr 2018
Closes
14 May 2018
Contract Type
Permanent
Hours
Full Time
Ocado is a pioneering online grocery delivery service that is revolutionising the way people shop for food. Unlike old-fashioned supermarkets, we don't rely upon a network of large chain superstores, but on a 'centralised distribution' business model. We depend on innovative technology-driven solutions to deliver our world class service. We're still growing fast, so we're on the lookout for people with extraordinary drive, passion and talent to help keep us moving forward at a pace.

Ocado Marketing is responsible for driving Ocado's customer awareness, conversion and retention, and brand image. To improve our customer experience, we always look to learn more about our customers' motivations and desires, to say the right thing, at the right time, to the right individual. Our decisions are based on evidence and data, rather than subjectivity or gut feel, and across all our marketing channels and media, we're always looking to improve what we're doing - read on if this intrigues you!

Role description

Ocado's digital marketing team strive to provide the best digital experience for shoppers and we're looking for an individual to help shape our strategy and turbo-charge performance. In this data-rich, fast-paced testing and learning environment, the successful candidate will be responsible for proposing, planning and running digital campaigns to drive customer awareness, conversion & retention. They will develop a deep understanding of customer behaviour and help Ocado personalise the digital experience for shoppers. The right candidate will use data to drive decisions and always look for opportunites to improve the shoppers' digital experience. We're looking for someone who is smart, analytical and highly motivated to take on responsibility, make an impact and have fun. Channels include paid search, display & social advertising, and SEO. Platforms include Google Adwords, Google Doubleclick, Google Analytics, Facebook Business Manager and others.

Role & Responsibilities

Be an expert in digital marketing channels & platforms, enabling the wider Ocado Marketing team to run digital campaignsPropose, plan & run digital marketing campaigns with the wider Ocado Marketing teamUpdate relevant stakeholders on campaign progressAnalyse the outcome of each campaign, provide reporting and recommendations to relevant stakeholdersIdentify new opportunities to drive Ocado revenues and reduce costs via digital marketingAnalyse data / reports from the customer insight team to provide recommendations and drive future digital marketing initiativesPerform relevant research to understand grocery shoppers' motivations and desiresPrepare creative briefs for producing assets needed for marketing initiativesRequired Competencies

Previous experience with digital marketing & at least one of the following digital platforms: Google Adwords, Google Analytics, Doubleclick, Facebook Business ManagerAnalytical, logical, strong numerical skillsStrong problem solving skillsDisplays creative and innovative thinkingUnderstanding of A / B testing, and test and controlStrong written and verbal communication skillsExcellent attention to detailAble to manage and work on multiple projects simultaneouslyExperience with Microsoft ExcelHighly motivated, enthusiastic & keen to learnKeen interest in digital marketing, grocery retail, customer behaviour & psychologyBenefits

PensionLife AssurancePrivate Medical InsuranceEmployee Assistance ProgrammeIncome Protection23 days holiday, increasing to 25 with 3 years’ serviceEqual Opportunity Employer

Ocado is an equal opportunities employer and as such makes every effort to ensure that all potential employers are treated fairly and equally, regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age, disability or union membership status.


This job was originally posted as www.totaljobs.com/job/80968470

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