Paid Search Executive

Recruiter
Barlow Wood Ltd
Location
Cheshire
Posted
14 Apr 2018
Closes
14 May 2018
Contract Type
Permanent
Hours
Full Time
Paid Search Executive Macclesfield £25, 000 This exciting new role within a newly formed team will be responsible for managing and administering all Pay Per Click media strategies for four main trading websites. Key Functional Areas of Responsibility • Perform daily account reviews of the pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms. • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. • Provide creative copy suggestions and graphical ad templates. • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms. • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with the business goals. • Implement the generation of new paid search campaigns, ad groups, and accounts and manage the creation of new paid search marketing initiatives. • Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. • Keep pace with search engine and PPC industry trends and developments. • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance. • Monitor and evaluate search results and search performance across the major search channels. • Communication to the team and management on project development, timelines, and results. • Work closely with the other team members. Required • Passion for Search and internet marketing. • Outstanding ability to think creatively and identify and resolve problems. • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere. • Ability to clearly and effectively articulate thoughts and points. • High levels of integrity, autonomy, and self-motivation. • Excellent analytical, organisational, project management and time management skills. Professional Skills & Qualifications • 1-2 years of experience in a similar role (preferably client-side) • Proven track record in driving successful PPC and paid search campaigns • Strong working knowledge of Google AdWords and all paid search platforms • Google AdWords certification preferable • Strong attention to detail • Passion for PPC and digital marketing in general • Effective communication and reporting skills • Strong track record in managing budgets, with strong numerical and analytical skills • Good working knowledge of Google Analytics Compensation & Benefits • £25k salary plus benefits • Opportunity to advance your career

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