CRM Executive

Recruiter
Barlow Wood Ltd
Location
Cheshire
Posted
14 Apr 2018
Closes
14 May 2018
Contract Type
Permanent
Hours
Full Time
CRM EXECUTIVE MACCLESFIELD £28, 000 - £30, 000 + BENEFITS The role will require you to have experience of end-to-end involvement with campaign planning through to implementation and analysis. If you are strategic, creative and enjoy problem solving, then we would love to hear from you. This is an exciting and pivotal time for the growth of our client's business and we’re looking for a passionate and hardworking individual to join them. THE ROLE -Identify new opportunities for automated CRM programmes -Work alongside data services team to source and integrate the required data to ensure campaigns are highly targeted and personalised -Brief the in-house design team and/or creative agency with clear creative requirements and outputs -Create dynamic and measureable programs within set deadlines -Carry thorough campaign QA and sign-off process -Continually analyse existing programmes and make suggestions on how to test and optimise. -Manage continual test and learn plans across your focus brands and channels -Continually refine content, subject lines and offers according to lessons gathered from on-going analysis -Able to make basic HTML amends and adjustments to the campaign/programme set up within communications tool -Initiate measurable email, SMS, and social media tests in existing CRM programmes to determine the optimal message, channel and timing -Explore and identify new methods and functionality within existing tools to meet specific requirements or simply to unlock potential and create efficiencies -Knowledge share with the wider Marketing/Product team to ensure cross-pollination of learnings and best in class practices EXPERIENCE -Previous experience within a CRM role in an e-commerce environment -Experience of email broadcast tools, e.g. Responsys, Exact Target, Silverpop -An understanding of basic HTML -An understanding of SQL and or other query languages -Experience in setting up multi-stage CRM programs -An analytical, proactive and flexible approach -The ability to work under own initiative and thrive in a fast paced environment -Strong communication and interpersonal skills -Quality, accuracy and attention to detail -Excellent verbal communication skills, with the ability to communicate clearly, effectively and appropriately with colleagues, suppliers and others at all levels -Able to effectively prioritise workload -Commercially minded and comfortable with working towards set KPIs -Possess a can-do attitude

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