Paid Search Executive

Recruiter
Barlow Wood Recruitment
Location
Macclesfield
Posted
14 Apr 2018
Closes
20 Apr 2018
Contract Type
Permanent
Hours
Full Time
Paid Search Executive
Macclesfield
£25, 000

This exciting new role within a newly formed team will be responsible for managing and administering all Pay Per Click media strategies for four main trading websites.

Responsibility
• Perform daily account reviews of the pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms.
• Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Provide creative copy suggestions and graphical ad templates.
• Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
• Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with the business goals
• Implement the generation of new paid search campaigns, ad groups, and accounts and manage the creation of new paid search marketing initiatives.
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Keep pace with search engine and PPC industry trends and developments.
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance.
• Monitor and evaluate search results and search performance across the major search channels.
• Communication to the team and management on project development, timelines, and results.
• Work closely with the other team members.

Required
• Passion for Search and internet marketing.
• Outstanding ability to think creatively and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Ability to clearly and effectively articulate thoughts and points.
• High levels of integrity, autonomy, and self-motivation.
• Excellent analytical, organisational, project management and time management skills.

Professional Skills & Qualifications
• 1-2 years of experience in a similar role (preferably client-side)
• Proven track record in driving successful PPC and paid search campaigns
• Strong working knowledge of Google AdWords and all paid search platforms
• Google AdWords certification preferable
• Strong attention to detail
• Passion for PPC and digital marketing in general
• Effective communication and reporting skills
• Strong track record in managing budgets, with strong numerical and analytical skills
• Good working knowledge of Google Analytics

Compensation & Benefits• £25k salary plus benefits
• Opportunity to advance your career

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