Campaign Marketing Executive - Derby

Recruiter
Babington group
Location
Derby
Posted
14 Apr 2018
Closes
20 Apr 2018
Sector
Education
Contract Type
Permanent
Hours
Full Time
Job Title: Campaign Marketing Executive

Responsible To: Head of Marketing

Department Digital

Purpose:
This is an exciting time to join Babington. We’re in the middle of a rebrand, building out a marketing team and looking at how we can best meet business objectives using all the marketing tools available to us. We know what we need to do … we just need the right person to help us get there.

We’re looking for an energetic and capable Campaign Marketing Exec. One that can hit the ground running, get their hands dirty and get cracking on campaign planning across both digital and traditional channels. You will have a collaborative style and an inner drive to make things better.

Who are we? We are a Sunday Times top 100 company a leading national training provider with a core focus on delivering apprenticeships and courses in the Professional Services. We’re based at Pride Park in Derby so accessible by train and car. And we’re growing. Fast.

Key Responsibilities

Working with the Head of Marketing you will contribute to the marketing strategy for Babington; working from developing a campaign strategy, through to implementation and analysis. You will take a top-level view across all of our campaigns and work with our Content Marketing Executive to combine content as part of our inbound marketing strategy across the sales funnel.

The role requires someone who is happy to immerse themselves in individual campaigns, write copy and develop content but equally someone with an analytical approach to evaluating campaigns success. Our campaigns run from email and social through to events, awards and PR and you will get involved in all.

With key objectives on lead generation, client retention and brand awareness, you will have the ability look across all and report at the appropriate level for different business requirements.

This is a great opportunity for the right candidate to develop their experience in a fast paced but friendly environment. The business is going through a huge amount of change and there will be ample opportunity for you to gain experience in a number of different marketing activities. You will be given the opportunity to develop your marketing knowledge alongside managing your workload.

Your key responsibilities will include:

•Campaign strategy and planning
•Focus on inbound marketing and the sales funnel
•Marketing strategy to drive brand awareness
•Achieving business targets within agreed campaign and sales benchmarks
•Creating content marketing collateral
•Supporting on copywriting/copy optimisation
•Brand management

Person specification:

•2+ years’ experience in a marketing role
•Team player but equally happy to work on their own initiative
•Working knowledge of Google Analytics
•Ability to analyse and report on marketing/campaign metrics
•Working knowledge of social media management systems desirable
•Excellent written communication
•Ability to optimise copy for SEO desirable
•High level of attention to detail

Confidentiality
The post holder must maintain the confidentiality of information about clients, staff and other Babington Group stakeholders. Some work is of a confidential nature and information gained must not be communicated to other persons except in the recognised course of duty. The post holder must meet the requirements of the Data Protection Act at all times.

Health & Safety
Employees must comply with the provisions of the ‘The Health and Safety at Work Act 1974’ and must take reasonable care for the health and safety of themselves and of other persons who may be affected by their acts or omissions whilst at work. Employees are also required to co-operate with their employer to enable them to perform or comply with any statutory provisions. The Groups efforts to promote a safe and healthy working environment can only succeed with the full cooperation of its employees.

Equality & Diversity
Babington has an Equality and Diversity Policy and it is the responsibility of all staff to comply with this. The key responsibilities for staff under this Policy are set out in the Babington Way.

Flexibility
This job description is intended to provide a broad outline of the main duties and responsibilities only. The post holder will need to be flexible in developing the role in conjunction with their line manager. The post holder may be asked to carry out any other reasonably and lawful duty or instruction.

Safeguarding
Babington has as an Safeguarding Policy which encompasses the recent legislative changes to include PREVENT ( Anti-terrorism and Anti radicalisation strategy) and it is the responsibility of all staff to comply with this. The key responsibilities for staff under this Policy are set out in the Babington Way. You will be required to complete mandatory training subject to employment.

Disclosure Barring Service
It is a requirement that all Babington employees are subject to DBS checks. This is a condition of employment with the Babington

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