Email Marketing Executive
Dorchester Collection are looking for an Email Marketing Executive to join our CRM Marketing team within our Corporate Office, to work primarily on delivery of CRM email campaigns, target optimisation within the email platform and Dashboard analytics for our Collection of nine hotels.
We work with some of the most talented and unique individuals in our business, who always ensure the extraordinary guest experience of Dorchester Collection and the hotels within it. It is, after all, our people that bring our vision to life. As a member of our Dorchester Collection Family, we will support your development by nurturing your personality, creating a transparent culture of trust collaboration and appreciation. Supported by our annual personal development planning, tailored learning opportunities and our Academy programs you will be a part of creating a bespoke experience.
Treasured by guests. Cherished by employees. Celebrated worldwide.
As an employee, you are expected to provide our guests with a bespoke and memorable experience measured to the highest standards of quality and service delivery. Additionally the execution of your position will be in accordance to our company policies, standards and procedures.
Our company values are the fundamental spirit on how we reach our goals. As an ambassador of Dorchester Collection you will be entrusted with our values and expected to further enrich our We Care culture: Passion - Personality - Respect - Working Together - Innovation
Core Job Responsibilities:
Deploy high frequency email communication via Adobe campaign - Query of RFM segmentation, delivery labelling using our naming convention, exclusion settings based on frequency and understanding the required campaign splits.
Help with Campaign pipeline management - update campaign planner, keep track of in progress/ sent campaigns and assist in management of campaign elements through execution.
Validate hypothesis to target group/ revenue drivers, develop new hypothesis.
Build templated HTML emails.
Design and layout for online, retargeting banners, digital adverts.
Conceptualise and visually develop ideas for various ad-hoc projects.
Create 'pixel perfect' web-ready elements for both web and social media.
Upload and Design content on our blog, creating layouts using the Bootsrap framework.
Work with Business intelligence team for dashboard enhancements at troubleshooting.
Prepare quarterly analytics and share results across the team to be reviewed with hotels.
Document all dashboard and Adobe enhancements.
Oversees and support relevant department email response's from new email inboxes.
Email Signup management- subscribe to Adobe contacts from marketing acquisition campaign.
CRM Process innovation - responsible for changes and maintenance of briefing System.
Adobe campaign - project manage the implementation of new initiatives developments (automation).
Carry out any other administrative support duties and responsibilities as assigned.
Inspiring People Engagement
Building and Mending Relationships
Inspiring Guest Engagement
Straight Forwardness and Composure
Doing Whatever it Takes
Inspiring Performance Excellence
Credible and Trustworthy
Preferably a minimum of two years' experience in a fast moving, dynamic environment. Knowledge of the high end luxury hotel market is desirable.
Strong experience of using Adobe Campaign - preferred.
Good knowledge of HTML and CSS, especially HTML email development and responsive email design.
Must be familiar with email testing environment such as Litmus or Email on Acid.
Experience designing static web banners (HTML5 web banners would be an advantage).
Strong creative and technical skills in Adobe Creative Suite, specifically Dreamweaver or equivalent, Photoshop, Illustrator and Indesign.
Experience of email marketing and knowledge of CRM systems and databases.
Experience executing, measuring, analysing, high-frequency email campaigns.
Our global success is dependent on everyone who is a part of our team. Our belief is that everyone who works here should share the rewards.