Field Marketing Specialist - Sports

Sporting Appointments
South East England
14 Apr 2018
17 May 2018
Contract Type
Full Time

Field Marketing Specialist - Sports

SE of England

£26,000 - £32,000 + 20% bonus


Regional sports marketing

  • Implementation of a regional sports marketing plan
  • Understanding of regional sports landscape - An in-depth knowledge of the landscape, trends and the opportunities that exist across the South East of England to help grow the business.
  • Creation and implementation of a regional marketing plan - devising how to grow the business across your region through tailored sponsorship and athlete activation plans.
  • Project Management - development and delivery of Company's branded sports events within the region with a strong focus on creativity.
  • Opinion Leader networks - established relationships with credible scene leaders in aspects of sport across your region. Giving wings to great ideas and innovation.
  • Media - creating and maintaining strong connections with scene media in your region.

Student marketing

  • Create and deliver a regional student marketing plan in line with the national strategy, through the management of 4-6 Student Brand Managers
  • Understanding the student landscape - Building tailored Campus plans for each university in line with the national student marketing strategy
  • Day to day management of Student Brand Managers ensuring all key performance indicators are met (project/activation targets, can targets, product knowledge) contributing to greater cut through with students
  • Recruitment and Training - Recruiting, briefing, training, coaching, motivating and mentoring the Student Brand Managers to ensure a consistently positive consumer experience

Budget management

  • Effective budget management of the annual Sport spend for the South East region, ensuring spend and day to day budget management is accurate and demonstrating commercial and entrepreneurial mind-set.

Cross Functional Collaboration

  • Build a strong rapport with the UK Sports Specialists and National Team.
  • Create and maintain unity with other relevant Field based teams for the greater good of the consumer experience delivered.

Required Experience:

  • Previous experience in marketing and live events (preferably 2 years or more)
  • A proven background in negotiation and budget management.
  • A creative flare with a passion for brands and cutting-edge sports scenes.
  • A strategic thinker with strong organisational skills.
  • Strong understanding of the sporting landscape in the South East of England, its sporting scenes and key opinion leaders.
  • Strong understanding of the student world.

We regret that due to current volumes, we are unable to acknowledge every application. All successful candidates will be contacted as soon as possible. If you are contacted, please note that, as part of the registration process, you will be required to provide us with proof of identity and proof of eligibility to work in the UK.

Sporting Appointments, part of the St George's Recruitment Group, is acting as an employment agency in regard to this vacancy. We specialise in finding great jobs for great people; our consultants handle a wide range of roles within the betting and gaming industry. If you're looking for a fresh approach to betting and gaming recruitment, please contact us now.

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